Definition: is a process of evaluating and assessing a business’s position on the market, its competitive state, and an overall business performance. It is an effective tool, which is used in strategic planning. A business portfolio analysis serves a number of objectives. It helps businesses optimize their investment activities, estimate the needed resources and the ways of their allocation, and determine the rate of a business’s growth in order to plan the further strategy effectively. A business portfolio analysis may be performed by both an outside third party and a company management body.
In a Sentence:
A well-executed business portfolio analysis will show where we currently are compared to our competitors.
It is important to regularly conduct a business portfolio analysis since it is an essential part of the strategic planning.
If you want to handle the future investments more efficiently, it’s always a good idea to evaluate your business’s performance and employ a business portfolio analysis.
Synonyms and related words: business performance, competitive position, business growth rate, investment activities, business activity assessment, business portfolio planning, organizational portfolio plan