[ˈɛntərˌpraɪz riˈleɪʃənˌʃɪp ˈmænəʤmənt]
Definition: is a set of measures aimed at employee interactions in the collective labor process. One of the main aspects is the management of customer relations. This is an integral functional area of the modern complex enterprise information system. CRM is the concept of managing customer relations in an environment of active competition, aimed at maximizing the potential of each client and partner in the interests of the enterprise. The concept of CRM involves the regular collection and analysis of information about each client, real and potential.
Enterprise relationship management in a sentence:
- Enterprise relationship management is implemented through a system of social partnership.
- In the implementation of the enterprise relationship management, an important role is played by measures of institutional impact aimed at social development, social services and social protection of workers, the wide application of the principles of a social partnership through the development and implementation of relevant legislation.
Synonyms and related words: social partnership, subordination, interaction
