Category: Marketing Strategy

Even though celebrity marketing has been around for a long time, its power is still undeniable. Humans naturally tend to trust someone they know, and that trust is even stronger if that “someone” is viewed as a role model. Logically, companies have used this tendency to advertise their products via celebrities and reach a wider…

In the current world of slogans about creativity, a lot of companies often use exhibitions to generate new ideas, attract customers or support their own awareness of the trends in the relevant field of activity. But without a well-thought-out marketing strategy, it is difficult to achieve guaranteed success. What Is Trade Show Marketing? Under trade…

People oftentimes feel the urge to join communities and groupings of other people for communication, support, and a sense of belonging somewhere. However, while we long to unite with others, companies and businesses may use this opportunity to contribute to the communes, to unite people based on the common interest around certain products, and even…

The process of coming up with an idea for a new marketing campaign can be incredibly tiresome for a lot of entrepreneurs. Having to select what medium to use and what type of content to create that will resonate with the customer base can consume a lot of a company’s time and funds. Consequently, it’s…

Despite its relative obscurity, close range marketing is proving to be one of the most efficient ways available to a business today, which turn occasional customers into active buyers. While this marketing type may have been inefficient ten years ago, nowadays, since no one leaves his home without a smartphone, this strategy can significantly boost…

Every product goes a certain way from a producer to a person who will use it. This way may be short, like in direct marketing, or may consist of a few stops, such as a wholesaler warehouse and a retail shop. In marketing, this way is called a marketing channel. And there are a large…

The truth of the modern day is undeniable: the Internet is an inseparable part of our lives. No wonder it has also become a huge, almost the most crucial part of numerous businesses. And while it allows the consumers to shop fast and with convenience, it also helps entrepreneurs and business owners make their merchandise…

As a direction of activity, technical marketing is formed not by a simple combination of technical and economic aspects and is not a sphere of the intersection of the relevant sciences. Technical marketing includes a kind of marketing designed for a special group of products. Goods of mass demand and industrial goods are intended for…

After marketing began to be used in sports, it turned into one of the most profitable businesses. Sports marketing and management gives an accurate answer to the question of how to make money on it. It is a collection of activities that result in money. If to study the history of any sport, it becomes…

Traditional advertising does not work as efficiently as it used to. In the outside world, there is too much advertising noise that can not be perceived adequately. When there is advertising on TV, there is always the opportunity to simply switch the channel. After reading the magazine, the reader is unlikely to remember any advertising…