Category: Marketing
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Marketing Strategy
Viral Marketing: What Is It? Advantages and Examples Traditional advertising does not work as efficiently as it used to. In the outside world, there is too much… Vertical Marketing: Concept, Types, and Strategies Vertical marketing is an approach to marketing when a single sales system operates, consisting of a producer, sellers… Traditional Marketing: Define, Benefits,…
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What is Analytical Marketing?
Marketing research is one of the most important directions in the construction and development of any brand. The success of both the largest companies and relatively small businesses depends on a correct understanding of the needs and moods of the consumer, the capacity and the saturation of the market, the assessment of risks and the…
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Social Media Marketing
Social media is a huge part of our lives, and we all are part of social media. Naturally, even businesses move there, selling goods, offering various services, and, of course, advertising themselves through social profiles. Social Media Marketing Definition Social media marketing, or simply SMM, is a marketing method that implies creating, distributing and sharing…
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Conversion Marketing and Why It’s Critical?
These days, numerous businesses equate marketing with success. And there’s a reason behind that. Marketing and a resultative strategy are the most crucial components of any prosperous business. And while marketing can take numerous forms and has plenty of subtypes, some of them are either underestimated or forgotten. Conversion marketing, being one of those subtypes,…
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Permission Marketing: Tools and Pros and Cons
Permission marketing is a kind of marketing, involving interaction with potential customers only if there is an explicit (checkmark in front of the relevant item in the questionnaire or agreement, subscribe to the email newsletter, request additional information, etc.) or implicit (search information in search engines and display contextual advertising) permission on their part to…
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Integrated Marketing: Defining, Strategy and Examples
Integrated marketing is the search for the optimal correlation of all marketing tools used in a particular market environment, which in this case acquire a synergistic effect. This fully applies to integrated marketing communications examples, if the set of communication tools is selected in the most optimal way for a certain segment of consumers. It…
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What is Cause Marketing?
Cause marketing is one of the successfully developing types of marketing, which consists in applying the general marketing process to some kind of problems, where the main task of a specialist is to influence the behavior of a person in society, first of all, in order to benefit the society. Cause Marketing Definition Social marketing…
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Guide on Event Marketing: Types and Strategies
The modern market is developing at a rapid pace, a huge amount of advertising is falling daily on the consumer from the TV screens, from the pages of newspapers and magazines, falls on him from the radio, waits for him at every step on city streets. The consumer protects himself by stopping to perceive advertising…
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The Push vs. Pull Marketing
For today, it is most likely impossible to single out any one strategy for promotion. Since there are certain tools and knowledge that allow you to take into account and use the complex, combine pull and push. Moreover, with the proper allocation and choice of strategy in the complex, you can achieve good results. Let’s…
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Online Marketing
The topic of online marketing is now relevant as ever, with most companies being represented on the Internet in the form of a website, blog, or social network page. Yet, despite the recognition it is getting from business experts, a lot of entrepreneurs still don’t know what online marketing is, beyond the fact that it’s…