Category: Dictionary

Definition: [ˌed.jʊˈkeɪ.ʃən.əl ˈmænɪdʒmənt] is mostly associated with elementary, secondary schools and colleges along with the universities. It is a collective group of people that are professional in their functions and form the team of principal, teachers, and other professionals that are working at the school. All of them can additionally be working with any private…

Definition: [ˈæset ˈfaɪnæns] is the receipt of monetary assistance from investors in exchange for a part of the profit. By sources of formation, financial resources are divided into those which: formed at the expense of own funds such as share capital or target charges; mobilized in financial markets as a result of transactions with securities;…

[ˈmɑːkɪtɪŋ plæn] Definition: Marketing plan is a document that is part of the business strategy of the enterprise and determines the steps that need to be taken to keep positions in the market. In a Sentence                The marketing plan is the main document of the enterprise regulating its activity in…

market (noun, mar-ket, ˈmɑːrkɪt ) orientation (noun, o-ri-en-ta-tion, ˌɔːriənˈteɪʃn ) Definition: is a business philosophy used by companies that focus their efforts on determining and satisfying the voiced or unvoiced wants and needs of their customer base by developing and adjusting its products or services. With the ever-increasing number of choices that consumers have, organizations…

Definition: [ˈloʊkəl ˈmɑrkətɪŋ] is considered inexpensive means to take advantage of all opportunities in the area of direct trade for the promotion of goods and business. Although in local marketing all types of product promotion are used, public relations form the basis of any local marketing program. Large and very large companies are resorting to…

Definition: [ˈtɑrgətɪd ˈmɑrkətɪŋ] is marketing, aimed at attracting customers who will buy what the company is selling. This is the most modern method of marketing, based on the study of the interests of customers, their hobbies, and needs. But this information, of course, does not arise out of anywhere. Behavioral marketing is the basis for…

Definition: [ˈbɪznɪs lɔː] studies the legal regulation of commercial activities. These are situations when social relations develop into commercial relations, the participants of which are engaged in entrepreneurial activity. The business law as a part of the civil law is a set of legal rules governing commercial relations that are formed about commercial activities. The…

Definition: [ˈzoʊnɪŋ ˈveriəns] is a document that allows you to move away from general land using rules, taking into account the production need. To receive it, you need to write a statement indicating the good reasons for giving such an opportunity. A final decision is taken by the municipal council. Such exceptions are possible only…

Definition: [dɪˈvɜrsəti ˈmɑrkətɪŋ] is a strategy of influencing the consumers’ needs by using cultural patterns traditional for a particular society. At the same time, this type of marketing is based on the targeted introduction of negative information about the competitor’s products. The main drawback of this method, in addition to being unethical, is the fact…

Definition: [ˈɪntəˌgreɪtəd ˈmɑrkətɪŋ] combines the activities of carrying out both external and internal marketing, setting the goal so that each division of the company works to satisfy the interests of consumers. Therefore, following this logic, the company’s cash investments in advertising and time spent by each marketer are aimed at promoting the product on the…