B2P marketing

[bi2pi ˈmɑrkətɪŋ]

Definition: is a kind of marketing that uses individualization as its main tool.

B2P marketing In a Sentence:

1. B2P marketing is aimed at each specific client, taking into account his desires and needs.
2. B2P marketing is used by companies who interact with loyal customers on the almost everyday basis and are aware of their needs in full.

Synonyms and related words: individual approach, personal account, personalization of customers.