Category: Marketing Research

Marketing research is a process that simply cannot be omitted. For any successful business, it is a foundation, an essential component that serves a number of various purposes. Marketing research is what helps business owners and their representatives make well-informed decisions. It may also help a business reach its full potential and always remain on…

Business philosophies and orientation tendencies change constantly along with the shifts in the economy and trends on the market. Yet, such business approaches as market orientation, sales orientation, product and production concepts, etc. are always in use. Marketing Orientation Definition Marketing orientation is a special business philosophy, an operational mode, which involves a business directing…