Category: Types Of Marketing

Business-To-Consumer (B2C) is a marketing activity aimed at direct sales of goods and services to the consumer. B2C Marketing Definition Business to consumer model is a term designating the commercial relationship between an organization (Business) and a private, so-called, “final” consumer. The consumer buys the goods, in order to meet individual needs. The objects of…

For today, absolutely every company seeks to attract new customers and increase sales of its products. In today’s business world, no one successful company can do without promotional marketing. After all, you will agree with the fact that you most often buy the product that is most known to you, for example from advertising. This…

Information and technological innovations have undermined differences between home and the market, gradually bringing people to Internet shopping. The latter helps to find necessary data on a priori given criteria taking into account all the personal wishes of a client. Or realize a new idea that came to his/her head and create what you want,…

Launching, developing and maintaining a marketing campaign requires a lot of time and effort, knowledge of the target audience and marketing trends. At the same time there are times when even the most advanced market analysts face an insurmountable wall when there is not enough fresh ideas to stand out from the competition. The concept…

As an independent direction of modern marketing, agricultural marketing acts as a process of organizing and managing the production of agricultural products, raw materials, and foodstuffs to meet the needs of individual citizens, the industrial sector and the whole of society. Definition Agricultural Marketing Agro marketing is a complex system that requires regulation and management.…

The appearance of a new company on the Internet is a step towards business development, attracting new customers, increasing the number of sales and, as a result, increasing the profit. But one presence in the network is not enough – it requires competent promotion of the brand, the correct submission of information about the company,…

This term has been heard by all successful businessmen for several decades. Previously, this concept was associated with the promotion of goods by mail. However, at the moment, this sales tool has taken a solid place. Such a rise in popularity and demand of direct marketing campaigns is that the producer or person selling the…

The expression “database marketing” is something inexplicable for a typical business owner. However, using and understanding this method could not only optimize the work of large firms but also increase the profitability of small businesses. Let’s assume that you are planning to open a new department or simply systematize the work of existing units. How…

Despite the rapid development of online trade, many people still prefer walking around shopping centers. After all, on the shelves, an item could be touched, sniffed and visually evaluated for its value. Just imagine what difficulties you will encounter when trying to decide on buying a yacht or a car on your computer at home.…

In today’s business environment, absolutely any company can be targeted by its competitors. Moreover, the attack can be both from the beginners who want to enter the market and the active players who are trying to strengthen their positions. At this point, it is advisable for the defensive marketing, since the main purpose of the…