Types of Marketing

Today, companies that have achieved success, are doing everything possible to preserve their customers. To win a place...

Nowadays the number of mobile device owners is constantly increasing. The abundance of smartphones and tablet PCs in...

For today, absolutely every company seeks to attract new customers and increase sales of its products. In today's...

Modern marketers are increasingly paying close attention to certain aspects of their activities, such as salary level...

At present time most online buyers have the opportunity to implement an optimal choice of items, guided by its quality...

Modern business has become almost impersonal. If before the seller personally knew all the regular customers of his...

Permission marketing is a kind of marketing, involving interaction with potential customers only if there is an...

Performance marketing campaigns are gaining momentum changing the world of digital environment. Previously, the market...

Recently, outdoor advertising is very popular. And it's not accidental since one of the benefits of outdoor...

Internet marketing has long surprised everyone by its potential to attract potential customers. But there are a lot of...

It becomes more difficult to reach the target audience on the Internet, because in communication...

Success in business is often associated with the ability to find and penetrate into the "niche" of the market...

The twentieth century was marked by the massive emergence of companies engaged in sales of various goods through MLM...

The era of mobile devices is on the rise. Proof of this is not only the proliferation of portable devices that...

Local marketing has long become an organic part of our everyday life. Many of us are much easier to use the services...

Internal marketing is one of the modern aspects of management, the most applicable in the work with personnel and in...

The advertising market is constantly changing, so marketing is also forced to change, to seek new trips to customers...

Integrated marketing is the search for the optimal correlation of all marketing tools used in a particular market...

Half a century ago, influencer marketing companies were forced to spend unimaginable budgets for attracting famous...

Today we are irrevocably moving away from mass marketing and moving towards more personalized communication with...

The modern market is developing at a rapid pace, a huge amount of advertising is falling daily on the consumer from...

In the modern world, new companies are being created daily. Every minute the next batch of goods is produced. Every...

In the 1990s, the dynamics of the development of the consumer market experienced significant changes. The policy of...

The trend of increasing globalization and standardization of goods promoted on the world market was characteristic of...

As the practice shows, that often achievement or failure is the result of an effective or inefficient marketing...

Despite the diversity of social networks, Facebook still remains a dominant international platform. But its functions...

Despite the fact that the word “evangelism” is closely bound with the Christian religion, it is widely...

The choice between ethical decisions and greater profit has always been a tough call for companies. It is a general...

This term has been heard by all successful businessmen for several decades. Previously, this concept was associated...

Launching, developing and maintaining a marketing campaign requires a lot of time and effort, knowledge of the target...

The tremendous success of such once-small companies like Microsoft or Dell has clearly demonstrated that...

In marketing, timing is a key factor. Did you send the letter too early? The potential customer is simply not ready to...

The rapid development of e-commerce in recent years has affected the theory and practice of promoting products on the...

The world economy is notable for diversity not only in the context of promotion strategies and products offered but...

More and more often in our days, we hear the word “disruptive". This word in many industries means...

The key to success in business is a direct hit in the target audience. These are the people who are willing to pay for...

In today's business environment, absolutely any company can be targeted by its competitors. Moreover, the attack...

The expression "database marketing" is something inexplicable for a typical business owner. However, using...

Cause marketing is one of the successfully developing types of marketing, which consists in applying the general...

Direct marketing, in particular, remote sales (by catalogs), caused considerable damage to traditional methods of...

We rarely think about it, but each of us is permanently involved in the process of "word of mouth". We...

Many companies, large and small, do not understand the important differences between the brand and the usual marketing...

The existence of an organization on the market involves a constant search for forms and methods of strengthening its...

Information and technological innovations have undermined differences between home and the market, gradually bringing...

Any organization cannot exist without its clients and financial investments. Therefore, in order to make a profit, the...

Business-To-Consumer (B2C) is a marketing activity aimed at direct sales of goods and services to the consumer. B2C...

Despite the rapid development of online trade, many people still prefer walking around shopping centers. After all, on...

Imagine that you entrusted the development of company’s website to an experienced marketer who promises you...

Let’s find out the main concepts of this industry that will allow you to discover the specifics of B2B sector as...

The appearance of a new company on the Internet is a step towards business development, attracting new customers...

Marketing research is one of the most important directions in the construction and development of any brand. The...

At the present stage of marketing development, not only those types of marketing that contribute to the development of...

The globalization of world market poses new challenges for business. Given an increasing level of competition, many...

As an independent direction of modern marketing, agricultural marketing acts as a process of organizing and managing...

In an economic world, a notion of affinity marketing is increasingly found. Uninformed people confuse it with a...

Imagine a standard sales funnel: by primary dropout, a target audience from a large number of potential customers...

Social media is a huge part of our lives, and we all are part of social media. Naturally, even businesses move there...

The topic of online marketing is now relevant as ever, with most companies being represented on the Internet in the...

While customers these days use the Internet to shop, learn about the products they wish to purchase, and review those...

People who are somehow engaged in the field of marketing have surely heard this term before and already know that...

We keep seeing numerous businesses developing and distributing their products using high-quality content. The reason...

Online marketing, as an extremely effective way of getting a business out and visible to the public, is among the most...