Category: Types Of Marketing

Marketing research is one of the most important directions in the construction and development of any brand. The success of both the largest companies and relatively small businesses depends on a correct understanding of the needs and moods of the consumer, the capacity and the saturation of the market, the assessment of risks and the…

Social media is a huge part of our lives, and we all are part of social media. Naturally, even businesses move there, selling goods, offering various services, and, of course, advertising themselves through social profiles. Social Media Marketing Definition Social media marketing, or simply SMM, is a marketing method that implies creating, distributing and sharing…

Permission marketing is a kind of marketing, involving interaction with potential customers only if there is an explicit (checkmark in front of the relevant item in the questionnaire or agreement, subscribe to the email newsletter, request additional information, etc.) or implicit (search information in search engines and display contextual advertising) permission on their part to…

Integrated marketing is the search for the optimal correlation of all marketing tools used in a particular market environment, which in this case acquire a synergistic effect. This fully applies to integrated marketing communications examples, if the set of communication tools is selected in the most optimal way for a certain segment of consumers. It…

Cause marketing is one of the successfully developing types of marketing, which consists in applying the general marketing process to some kind of problems, where the main task of a specialist is to influence the behavior of a person in society, first of all, in order to benefit the society. Cause Marketing Definition Social marketing…

The modern market is developing at a rapid pace, a huge amount of advertising is falling daily on the consumer from the TV screens, from the pages of newspapers and magazines, falls on him from the radio, waits for him at every step on city streets. The consumer protects himself by stopping to perceive advertising…

The topic of online marketing is now relevant as ever, with most companies being represented on the Internet in the form of a website, blog, or social network page. Yet, despite the recognition it is getting from business experts, a lot of entrepreneurs still don’t know what online marketing is, beyond the fact that it’s…

Nowadays the number of mobile device owners is constantly increasing. The abundance of smartphones and tablet PCs in combination with modern mobile technologies gives manufacturers more opportunities to advertise and promote their services or products. Today, proximity marketing technique is one of the foundations for creating a concept of individual customer service. On the one…

The twentieth century was marked by the massive emergence of companies engaged in sales of various goods through MLM or multilevel marketing. In our time, this trend has only intensified. More and more companies work through the network of their consultants, more and more people are actually becoming consultants, advocates, directors in the field of…

Internet marketing has long surprised everyone by its potential to attract potential customers. But there are a lot of companies that use “human” methods of business promotion, such as printing and distribution of leaflets, broad-channel broadcasting via radio or TV advertising, billboard ads, transport advertising, etc. Offline Marketing Definition Offline marketing methods involve attracting the…