Category: Business
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Niche Market for Business
Success in business is often associated with the ability to find and penetrate into the “niche” of the market. Niching today really became a whole trend in marketing, embodying a number of innovations in the field of market research and product promotion. The niche of the market, like any niche in general, by definition, is…
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Introduction to Private International Law
Naturally, we will not be able to discuss all the nuances of private international law in one review. It covers too large-scale problems that require scrupulous consideration. Nevertheless, we have enough space to reveal key features and its impact on modernity. The Notion of Private International Law The desire for order is inextricably linked with…
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Guerrilla Marketing: The History, Types, Mistakes
In the modern world, new companies are being created daily. Every minute the next batch of goods is produced. Every second someone tries to convey information about themselves or their products to their target audience, using usual or guerrilla marketing tactics. In such conditions, the average consumer has virtually no opportunity to objectively assess the…
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What Are the Benefits of Green Marketing and What Is It?
In the 1990s, the dynamics of the development of the consumer market experienced significant changes. The policy of privatization, deregulation of the economy, economic integration and work globalization are the factors that require producers to set new market benchmarks. The traditional marketing, which is becoming more and more unacceptable from year to year for successful…
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What Is Contextual Marketing?
The world of marketing is a constantly changing landscape, with a new approach for promoting a company’s products appearing every few years. And with the internet playing a more and more important role in a consumer’s life, it’s no wonder that contextual marketing has taken the front stage in the advertising industry. In its essence,…
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What Is Diversity Marketing: Is It an Adequate Response to Global Challenges?
The world economy is notable for diversity not only in the context of promotion strategies and products offered but also in the ethnic composition of business teams. Today, minorities are rapidly acquiring weightiness, both among the indigenous population and numerous market experts. Consequently, the concept of building a “common market” no longer meets all the…
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Management Styles
Pacesetting Leadership: Define and Where it Works? Each bellwether is unique by having certain strong-willed qualities. However, you should not experiment with different… The Coaching Style of Leadership: Strengths and Weaknesses The modern shift from the dominion of capital to the dominion of talent gave impetus to a radical shift in the… Directive Leadership Style…
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The Meaning of Organizational Structure in Management
The management structure has a massive effect on the company’s performance. It influences all aspects of management because it is related to the key concepts of management – goals, functions, process, mechanism, functioning, and powers of people. Therefore, managers of all levels pay great attention to the principles and methods of forming structures, choosing the…
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Trademark Law: Categories and Dilution
The trademark is one of the types of intellectual property. It is the legal defense of the name of your products, helps to protect the rights in case of forgery, forgery, and counterfeit. In addition, it helps to create a circle of regular clients, distinguishes your product or service from competitors, and often serves as…
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Understanding the 14 Types of Online Marketing
Online marketing, as an extremely effective way of getting a business out and visible to the public, is among the most prevalent marketing techniques these days. It is a vast, comprehensive phenomenon that requires specific planning and, obviously, particular skills, which will depend on each concrete subtype of online marketing. SEO Referred to as Search…