channel (noun, chan-nel, \ ˈtʃænl \) marketing (noun, mar-ket-ing, \ ˈmɑːrkətɪŋ \)
Definition: Channel Marketing is a method of distributing the product from the manufacturer to the consumers through the specific market levels and links, for instance, retailers, distributors, wholesalers, etc. In other words, channel marketing implies directing the promotional actions and efforts towards distributing the product by finding new partners and channels. Channel marketing is more prevalent in the business-to-business relationships. The main objective of this marketing method is finding more distribution channels and maximizing a brand’s or a business’s potential via those channels by reaching more potential customers.
Channel marketing In a Sentence:
- Channel marketing will allow us to reach our target audience faster and through more channels, which may result in an increased number of sales.
- The last channel marketing project was very successful. We managed to acquire a lot of new retailers.
- If you are willing to implement the channel marketing technique, you need to think about what audience exactly you want to attract. Perhaps, using diverse channels of distribution will help your business grow.
Synonyms and related words: distribution, distributor, retailer, wholesaler, channel level, distribution channel, agent