close (adjective, close, \ kloʊz \) range (noun, range, \ reɪndʒ \) marketing (noun, mar-ket-ing, \ ˈmɑːrkətɪŋ \)
Definition: Close Range Marketing is a marketing technique that belongs to the proximity marketing, which involves businesses sending advertisement and other promotional materials to their potential clients via the wireless technologies like Wi-Fi and Bluetooth. This is a technique that can be used within a limited radius and is oftentimes implemented in the stores to send info about offers and discounts to the customers while they shop. This method is rather new but may be quite beneficial. It helps businesses reach the customers who are the most likely to be interested in the product. It is also an effective way to attract clients instantly, right on the spot. Moreover, close range marketing allows businesses to strengthen their relationships with the customers by sending personalized messages.
Close Range Marketing In a Sentence:
Using the close range marketing method, we will be able to send the info about our new loyalty program to those customers who are the most likely to buy from us.
When implementing the close range marketing technique, it is important to be careful with the timing. You don’t want to start sending out the information when people are too busy to read it.
We can distribute the coupons faster if we employ the close range marketing.
Synonyms and related words: marketing, proximity marketing, hyperlocal marketing, promotional marketing