Definition: a marketing strategy, which implies an agreement between two (or more) businesses to combine their marketing forces, efforts, and recourse in order to sell and promote each other’s goods or services. Such an agreement can be reached between both complementary businesses and direct competitors. It typically leads to a mutually beneficial campaign. Cooperative marketing allows for an expenses efficiency, an increased brand visibility, more marketing resources, a wider access to the target market, etc. For small businesses, this marketing method is an excellent way to grow faster and to get exposed to the larger market.
Cooperative Marketing In a sentence:
As a part of our cooperative marketing agreement, we are going to share our resources with our partners.
A cooperative marketing strategy will help us reach more potential customers in other areas of the market.
In such conditions, cooperative marketing would be a beneficial strategy for both of our businesses.