Definition: [ˈɪntəˌgreɪtəd ˈmɑrkətɪŋ] combines the activities of carrying out both external and internal marketing, setting the goal so that each division of the company works to satisfy the interests of consumers. Therefore, following this logic, the company's cash investments in advertising and time spent by each marketer are aimed at promoting the product on the market. At the same time, consumers do not know how much they need this product before its advertising, in fact, a group of professionals builds their work in such a way that it decides everything for the consumer. Demand is a regularity of competently built integrated marketing.
Integrated Marketing In a Sentence:
- Integrated marketing becomes an objective need in conditions of a significant reduction in the life cycle of goods and services, the growth of individual consumer needs, the intensive operation of the law of increasing needs and others.
- Integrated marketing involves the creation of common teams of market managers and specialists in product design and creation, creative and organic interaction between different management units and services.
Synonyms and related words: complex marketing, combined strategy
