Definition: [ɪntəˈræktɪv ˈmɑrkətɪŋ] is a fairly new area of work with consumers, implying the use of innovative approaches and tools. Interactive marketing is based on modern technologies, using the capabilities of Internet resources, SMS-games, SMS-chats, competitions and other related services. To maximize the impact on the consumer, it is possible to use several communication channels at once. In this case, integrated programs using not only mobile communication tools are used: the expansion of the audience of the project and the strengthening of the effect of the advertising message is achieved through the repetition of the main idea in different forms. It is possible to use several channels of communication at once.
Interactive Marketing In a Sentence:
- The specialist in interactive marketing and PR is a professional responsible for creating a positive image of the company/product, as well as monitoring the reputation and timely elimination of negativity to the advertised object via Internet resources, SMS services, SMS voting.
- Interactive marketing involves every existing and potential client in a dialogue through various channels, based on the past and present behavior of this client.
Synonyms and related words: internet marketing, mobile marketing, mailings, SMS-senders
