Definition: [ˈmoʊbəl ˈmɑrkətɪŋ] is an effective element of marketing strategy from the point of view of costs, consisting of many timely and actual contacts with customers. Mobile marketing has become very popular with the development of cellular communication technologies and mobile devices. With the growth of the smartphone market, the direction of mobile marketing as marketing through mobile applications is beginning to develop. A mobile application is a program that can be installed on a mobile phone. The marketing function can be represented both directly by the application itself, and addition to the main functionality of the application.
Mobile Marketing In a Sentence:
- Today, mobile marketing is one of the most effective tools for increasing sales. Most business leaders and marketers "theoretically" understand this, but do not know how to use this new tool in practice.
- With the ability to track various events, the mobile marketing solution provides detailed reports, effective audience segmentation, and launching campaigns for multiple marketing channels.
Synonyms and related words: mobile apps, mobile advertising, branded applications
