Definition: [ɔf laɪn ˈmɑrkətɪŋ] is the way to deliver the message to the consumer by traditional means. Offline marketing has fewer ways to reach consumers, but it has great advantages, allowing to consolidate advertising message in the minds of consumers for a long time. Offline advertising is broadcasting to all consumers, regardless of whether this information is relevant to them or not. This includes printed editions (newspapers and magazines, leaflets, brochures and other printed materials), broadcast media (advertising on TV and radio), mailing and distribution from hand to hand (flyers, business cards, catalogs and so on), telemarketing (direct cold and hot telephone contacts).
Offline Marketing In a Sentence:
- Despite the growing popularity of online marketing and online advertising, a significant part of advertisers continues to use old and proven channels to attract buyers through offline marketing.
- With the massive use of the Internet, many companies are finding new ways to integrate offline marketing with new technologies to create greater customer involvement.
Synonyms and related words: telemarketing, banner advertising, wide coverage, traditional marketing
