Category: Dictionary

Definition: The mentioned category implies more than just keeping bookkeeping or salary statements. This is a significant element of any firm needs the appointment of a special laborer. Similar control includes planning, monitoring and rational allocation of all available monetary resources. Experts identify four mandatory components of a wise economic policy: A clear strategy Plan…

Definition: [ˌentərˈteɪnmənt lɔː] is a set of legal rules governing the relationship between subjects in the entertainment industry. The latter include television, cinema, music, and other spheres. Disagreements, as a rule, are connected with copyright defense, a conclusion of contacts, obtaining a license, dissemination of slander or pornography. Producers, actors as various representatives of creative…

Definition: [spɔrts ˈmɑrkətɪŋ] is a complex activity for the development, promotion, and sale of a variety of sports products. an important tool in solving the tactical and strategic tasks of a sports organization that is interested in developing, promoting and selling products (services, events, information and products) that are in demand on the market, a…

channel (noun, chan-nel, ˈtʃænl ) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ ) Definition: Channel Marketing is a method of distributing the product from the manufacturer to the consumers through the specific market levels and links, for instance, retailers, distributors, wholesalers, etc. In other words, channel marketing implies directing the promotional actions and efforts towards distributing the product by…

Definition: [dəˈrɛkt meɪl] is a marketing technique in which the seller sends advertising messages directly to the buyer. Unlike other forms of marketing communication (advertising on television or posting articles in newspapers using established relationships with media representatives), direct mail does not imply the presence of an intermediary who would transfer the message instead of…

Definition: [mɑːkɪt ˌsɛgmɛnˈteɪʃən] is the allocation of groups of consumers, products or enterprises with common characteristics. A segment is a market group of buyers with similar needs, desires and opportunities. In the mass market, with a huge number of buyers, manufacturers do not see the point in developing products to meet the needs of each…

Definition: [dɪsˈrʌptɪv ˈmɑrkətɪŋ] is a marketing message/initiative that serves to “disrupt” the market space and attract the reader’s attention, combining new technologies, new business models, new markets and a new approach to reconsider the traditional thinking and behavior of consumers. All subversive attracts attention. It’s good for business because it means being noticed. Disruptive Marketing…

Definition: [ˈpʌblɪk ˌɪntərˈnæʃnəl lɔː] is a complex set of legal sciences, which is an independent penal system regulated by international relations. In the narrow sense, it is an integral totality, including sovereign states, nations, and peoples fighting for their independence or other rights. The priority sources include treaties or transnational practices. Under auxiliary materials, the…

B2B Marketing [biː2biː ˈmɑːkɪtɪŋ] is a direction in marketing, the specificity of which is the interaction between the two enterprises as business entities. In a Sentence The modern IT market offers many online solutions for B2B today. The specificity of B2B is the ability to interact with government agencies as enterprises. Synonyms and related words:…

Definition: [treɪd ˈsiːkrət lɔː] is a jural branch that protects confidential data from unauthorized distribution. This is a kind of intellectual property, which, unlike other analogs, is not subject to registration. As a rule, the owners of companies carefully guard commercial secrets, even from state bodies. The priority task of lawyers, in this case, is…