Category: Dictionary

Definition: [ˈnʊˌroʊ ˈmɑrkətɪŋ] is a way to create a memorable and effective advertising based on the perception of a person. Neuromarketing allows determining the consumer’s attitude to the product even before he realized it, and influencing it. This is the main difference neuromarketing from traditional marketing – it does not require the collection and analysis…

Definition: [ˈfæməli ənd ˈmedɪkl liːv] is a set of legislative acts that allow a worker to take a vacation to care for a newborn or a sick family member. Such pastime is not paid, except for material payments related to cure. Such a privilege can be obtained from collaborators who have worked at least 1250…

Definition: [ˈzoʊnɪŋ] is a delineation of a certain territory with an allocation of zones and definition for each of them of a special purpose, priority functions and appropriate modes of use. It is carried out on the basis of schemes for land using as environmental, urban planning and other documentation. Depending on the area’s size,…

consumer-generated (adjective, con-sum-er, kənˈsuːmər ˌdʒenəreɪtɪd ) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ ) Definition: Consumer-generated Marketing is a strategy, in which the materials that are created by customers are used to promote business’s goods or services. For instance, a business may implement this marketing strategy and use customers’ reviews, blog posts, etc. to spread the promoting content…

Definition: [ɪnˈtɜrnəl ˈmɑrkətɪŋ] is the concept according to which the personnel should be treated as specific clients and be provided with a specific product that would satisfy their needs. The combination of human resources and marketing efforts can bring good results to the firm. Employees who work in a certain firm need this company and…

close (adjective, close, kloʊz ) range (noun, range, reɪndʒ ) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ ) Definition: Close Range Marketing is a marketing technique that belongs to the proximity marketing, which involves businesses sending advertisement and other promotional materials to their potential clients via the wireless technologies like Wi-Fi and Bluetooth. This is a technique that…

Definition: [prɑkˈsɪməti ˈmɑrkətɪŋ] is one of the areas of Mobile Marketing communicating with the consumer using Bluetooth technology. The main feature of Bluetooth marketing is the direct contact with the consumer through a mobile phone, which is by far the most personal device in the life of every person. Bluetooth marketing has emerged as another…

Definition: [ˈsoʊldʒərɪŋ] is a rule based on the principles of scientific management by Frederick Taylor. This norm treats workers of any enterprise as disciplined subordinates strictly performing their functions. The main attention is paid to observing the sequence of verified actions in order to achieve the maximum result. The indicated principle does not welcome creative…

Alliance Marketing [ˌ əˈlaɪəns ˈmɑːkɪtɪŋ] is the interaction of two or more companies with the goal of developing and implementing an overall marketing strategy. In a Sentence Alliance Marketing can be risky if you recklessly approach the choice of partner for the alliance. Interaction with a competitor as a kind of Alliance Marketing can be…

Definition: Organizational Structure [ˌɔrgənəˈzeɪʃənəl ˈstrʌkʧər] is a specific scheme, which is the basis for the distribution of functions among people in this structure. It is a guide explaining the specifics of the firm’s work and how this work is built. In other words, the organizational structure gives a description of whom and how to make…