Category: Dictionary

Definition: [ˈgloʊbəl ˈmɑrkətɪŋ] is a business strategy that promotes the sale and promotion of the brand all over the world with the observance of a single marketing policy. From the point of view of global marketing, the whole world is regarded as one big market, while taking into account the cultural and other national characteristics…

Supply Chain Management [səˈplaɪ tʃeɪn ˈmænɪdʒmənt] is a supervision of interconnected enterprises providing devices and end-user service packages in the entire mechanism. Sentences: The supply chain management requires qualitative changes. The SCM is capable of ensuring the transparency of relations. Synonyms: delivery, provision, contractor.

Agricultural Marketing [ˌægrɪˈkʌlʧərəl ˈmɑːkɪtɪŋ] is the activity of the agricultural enterprise, which is aimed at selling its products to the buyer at the correct time. In a Sentence The specificity of Agricultural Marketing lies in the seasonality of production. Agricultural Marketing always contains risks, as these companies operate depending on the seasonal and natural facts…

Definition: [priˈsɪʒən ˈmɑrkətɪŋ] is the means of strategic tools through which experts analyze the interests and patterns of behavior of separate social cohorts. This activity in the company is expressed in the need for constant monitoring of the market, in tracking key market trends, in finding new free market niches and markets. The tasks in…

Definition: [ˌɪntəˈlektʃuəl ˈprɑːpərti] is the results of mental activity protected by law and ways of individualization. Its dominant difference consists of immateriality. I.e. you may use it by yourself and simultaneously grant the rights to another person or company. Despite the possibly large number of users, the true owner of a creative product is recognized…

Definition: [riˈmɑrkətɪŋ] is a marketing device for personalization and continuation of communication with the target audience, through which the company recalls the previous communication with the brand, the product. The goal of remarketing is to increase sales. It is also a search for new communication opportunities with the target audience to ensure sales growth, customer…

Definition: [krɔs ˈmidiə ˈmɑrkətɪŋ] is a unique type of marketing that allows companies to interact personally with each client through the Internet, mobile applications, personal e-mail items, personal web pages and personal printed materials. The cross-media organization of the media business is changing the digital only-strategy of differentiation of the public, forcing new relationships with…

Ambush Marketing [ˈæmbʊʃ ˈmɑːkɪtɪŋ] is a semi-legal type of marketing, within the framework of which one company carries out the promotion of its activities at the event, without being its sponsor. In a Sentence Ambush Marketing is unethical, however, as a rule, such companies remain within the law. Despite the unethicality of Ambush Marketing in…

Marketing concept   marketing (adjective, mar-ket-ing, ˈmɑːrkɪtɪŋ ) concept (noun, con-cept, ˈkɑːnsept ) Definition: is a management philosophy stating that the best way to achieve an organization’s goals is by identifying and satisfying the voiced and unvoiced needs and wants of their customers. This philosophy can be brought into life by analyzing a particular business…

Definition: [ˈlɪmɪtɪd ˌlaɪəˈbɪləti ˈpɑːrtnərʃɪp] is business structure for effective interaction in the team with a small number of staff. The responsibility of all participants for the debts and obligations is restricted by the amount of each partner’s contribution. The members could be both physical and legal persons. Nationality of partners and managers is no matter.…