Category: Dictionary

Definition: [ɪnˈbaʊnd ˈmɑrkətɪŋ] is aimed at facilitating the search for the business by its potential customers. Inbound marketing is becoming increasingly popular because it complements the modern approach to making purchasing decisions. Today’s customers use the Internet to familiarize themselves with the products and services that best meet their needs. To attract people to the…

Definition: [ˈkɑːpiraɪt lɔː] is a legal term applied to describe the rights that creators have for their literary and artistic works. It covers a wide range of products, namely books, music, painting, sculpture, computer programs, databases, advertising, maps, and technical drawings. Copyright protection extends to the form of expression, not to ideas, processes, methods of…

Definition: [ˈbɪznɪs ˈlɔːjə] is a highly qualified specialist in the field of business law. The main area of his activity is participation in court hearings, the collection of debts from counteragents, settlement of disputes between founders, as well as participation in labor and other disputes. He supports the enterprise regardless of its form of ownership…

Time management [taɪm ˈmænɪdʒmənt] is the ability to effectively control your personal time, which consists in the ability to sort out significant and priority cases from not very urgent ones. Sentences: A new team of experts developed a real-time program management She incorrectly builds her working day, because she does not know the principles of…

Definition: [ˈtɛknɪkəl ˈmɑrkətɪŋ] is the activity focused on a special high-tech market. The subject of study in technology marketing is technology and high-tech products. The object of study is the relationship in the market of high-tech products. Functionally, technical marketing deals with the internal production mechanism and decides how engineers can use their products to…

cooperative (adjective (co-op-er-a-tive, koʊˈɑːpərətɪv) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ) Definition: a marketing strategy, which implies an agreement between two (or more) businesses to combine their marketing forces, efforts, and recourse in order to sell and promote each other’s goods or services. Such an agreement can be reached between both complementary businesses and direct competitors. It typically…

closed-loop (adjective, clos-ed loop, ˈkloʊzdˌluːp ) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ ) Definition: Closed-loop Marketing is a marketing technique that is based on the insights and the data received from the closed-loop research and reporting. To close the loop, a marketer must track and analyze the customers’ behavior and interactions with the sales and report it…

Definition: [non kəmˈpiːt əˈɡriːmənt] is a written legal contract between the master and the worker. It outlines the mandatory conditions and provisions on the ability of a collaborator to work in the same industry and competing firms after the termination of cooperation with the current hirer. Employers benefit from similar treaties because they keep a…

Definition: [ˈbæŋkɪŋ ənd ˈfaɪnæns lɔː] is an aggregate of civil legislation rules governing commodity-money relations that are formed when banks or other commercial institutions perform their activities. The mentioned field consists of a significant set of normative acts of various hierarchical levels. It includes constitutional norms, principles of criminal, civil and administrative codes. The limits…

Definition: Theories of motivation are usually understood as a set of theoretical research aimed at stimulating activities in order to reach maximum results. Thanks to them, the person’s potential and an appetite to move towards the declared purpose are maintained, not being exchanged for other tasks. In the early 1960’s Douglas McGregor published a study entitled…