Category: Dictionary

Definition: [i-ˈkɑmərs ˈmɑrkətɪŋ] is the practice of applying the basic aspects of traditional marketing on the Internet but carried out by new, “digital” methods. The main elements of the marketing mix (product, price, promotion, and place of sale) are presented in e-commerce marketing, as well as in any other offline business. This is the process…

Definition: [ˌɪndɪˈpendənt kənˈtræktər] is a person that performs services for business by a written agreement. Such an individual is not subject to control or management by the client, except for the cases specified in the contract. An independent contractor decides how to provide contractual services and coordinate results. He or she pays for own taxes…

Definition: [dɪˈvɪʒ.ən.əl ˌɔː.ɡən.aɪˈzeɪ.ʃən ˈstrʌktʃə(r)] is a kind of organizational figure that connects those workers who are responsible for a specific product type or market service in accordance with the working process of movement from one department to another. This structure is mostly built to advance flexibility and can be subdivided into local structures, market, and…

Definition: Flat Structure [flæt ˈstrʌkʧər] is a system within the company, through which decentralized coordination of business processes and employees’ actions for the performance of common corporate tasks is carried out. The creation of flat organizational structures expresses a widespread worldwide trend associated with a decrease in the level of formal control and the transition…

Definition: Authoritative Leadership [əˈθɔrəˌteɪtɪv ˈlidərˌʃɪp] is characterized by a high degree of personal power of the head: the head determines all the strategies of the group, no authority is delegated to the group. This style of leadership is characterized by the centralization of power in the hands of one leader, the administration rate and the…

Definition: [ˈpɜrsənəˌlaɪzd ˈmɑrkətɪŋ] is communication with the consumer of the good or service at the right time in the right place with the price that he is willing to pay. This is an appeal to every client in the language of his needs and characteristics. Segmenting the product and offering every potential customer exactly what…

Risk management [rɪsk ˈmænɪdʒmənt] refers to the processes associated with identification, analysis and decision making, which include maximizing the positive and minimizing the negative consequences of the onset of risk events. Sentences: He is a member of health risk management. In the 21-st century risk management turned into real art. Synonyms: threat management, risk events…

Definition: [ˈzoʊnɪŋ ˈlɒz] are a set of legislative acts aimed at determining the territorial boundaries of expedient using according to types of lands, taking into account their ecological and economic belonging and the formation of an appropriate legal regime in the selected areas. They are focused on protecting the property rights of original owners, supporting…

Definition: [ˌtɛləˈmɑrkətɪŋ] is a kind of direct marketing, in which the communication between the seller and the buyer occurs via remote communication tools, for example, by phone, Skype, etc. In a more narrow sense, telemarketing is the sale of goods or services over the phone or using other modern means of telecommunications. The concept of…

Definition: [ˈfɔːrml ˌɔːrɡənəˈzeɪʃn] is a pre-planned scheme of powers and functions that is established on the basis of interaction between structural units. It is focused on achieving results and is characterized by a certain degree of standardization of labor duties. Their primary aim is to fulfill specific assignments and seek certain organizational objectives. Relations between…