Category: Dictionary

Definition: [faɪˈnænʃl ˈmænɪdʒər] is one of the toppers, responsible for regulation of cash flows in business, planning, and reporting. He or she defines economic policy, develops and implements measures to ensure pecuniary stability in view of market conditions. Such an expert reports directly to the general chief. His/her duties include: Control costs and ensure the effective…

Definition: [gəˈrɪlə ˈmɑrkətɪŋ] is advertising with non-traditional and low-cost methods. It should be original, attract attention, but do not devastate the company’s budget. To promote this way, companies use the surrounding space, cars, small handouts (business cards, flyers), posts in social networks and forums and much more. This term was introduced in 1984 by Jay…

Definition: [grin ˈmɑrkətɪŋ] is environmentally friendly activity related to the development, creation, and sale of products to meet the needs of the population, taking into account the environmental consequences. This is marketing, which is designed to change the worldview of customers, provide a new direction for competition and achieve market acceptance of innovative solutions to…

Definition: [strəˈtiː.dʒɪk ˈplænɪŋ] is a systematic process of picturing the future and stating specific goals to create a step by step instructions how to achieve the desired success. It is contrasting with long-term planning, which begins with present status and moves to the future needs. The strategic planning, indeed, starts with the future aim and…

Definition: [riˈleɪʃənˌʃɪp ˈmɑrkətɪŋ] is building long-term mutually beneficial relations with key partners interacting in the market such as buyers, suppliers, distributors. This type of marketing is strategically aimed at building long-term relationships, in order to keep consumers and partners, which costs much less than acquiring them. Long-term relationships are the decisive factor of competitiveness. The…

master (adjective, mas-ter, ˈmæstər ) limited (adjective, lim-it-ed, ˈlɪmɪt̬ɪd ) partnership (noun, part-ner-ship, ˈpɑːrt.nərʃɪp ) Definition: is a type of the limited business relationship that exists in a form of a publicly traded business partnership. A master limited partnership is the most prevalent business relationship in such areas as financial services, natural resources, and real…

Definition: [ɔf laɪn ˈmɑrkətɪŋ] is the way to deliver the message to the consumer by traditional means. Offline marketing has fewer ways to reach consumers, but it has great advantages, allowing to consolidate advertising message in the minds of consumers for a long time. Offline advertising is broadcasting to all consumers, regardless of whether this…

online (adjective, on-line, ˈɒːnlaɪn ) marketing (noun, mar-ket-ing, ˈmɑːrkɪtɪŋ ) Definition: is a form of marketing that comprises marketing activities performed solely through Internet-related means. This marketing style employs various online advertising strategies to either drive consumers to a company’s website or its retail store. Methods used in online marketing include banner adverts, mailing list…

Definition: Affiliative Leadership [əˈfɪliˌeɪt ˈlidərˌʃɪp] is one of those management styles in which leaders abstract from management as such and allow group members to make their own decisions. Researchers have found that, as a rule, this style of management leads to low productivity of each member of the team. Usually, this style of management is…

Definition: [ˈmænɪdʒmənt əˈkaʊn.tɪŋ] can also be named managerial accounting. It is the process of doing all types of management reports, accounts and details. It is completed to give definite and prompt financial data that is requested by managers to make decisions for the short periods of time. Management accounting provides weekly or monthly details for…