Category: Dictionary

[kɑz ˈmɑrkətɪŋ] Definition: is a relatively new type of marketing, the main purpose of which is the development of such strategies that are aimed at improving the life of society in general and the individual in particular. Cause Marketing In a Sentence: Cause marketing aims to improve the social system by affecting all social groups.…

Definition: [ɪnˈkɑːmpɪtəns] is a complete or partial lack of relevance due to a lack of solid knowledge and skills in the required field. According to the Danning-Kruger effect, incompetent people tend to overestimate their own capabilities and underestimate the proficiencies of subordinates. With respect to career growth, the so-called Peter’s Principle was put forward on…

Definition: [ˈfʌŋk.ʃən.əl ˌɔː.ɡən.aɪˈzeɪ.ʃən ˈstrʌktʃə(r)] is a type of organizational structure that is created hierarchically and consists of the group of people with particular specialization. It differs from other organizational structures in several aspects. For instance, in the functional organization, the employee has a static role while in others types the role might be dynamic. All…

Definition: [ˈdeɪtəˌbeɪs ˈmɑrkətɪŋ] is a system of marketing and sales that constantly collects, improves and uses information and data in order to acquire new customers, keep them in the company, conclude more deals with existing customers and carry out incentive programs for their long-term dedication. The central aspect of database marketing is forecasting future purchases…

Definition: [ˈprɑːdʒekt fəˈnænsɪŋ] is a way to attract the long-term commercial support of large projects, which is based on a loan for the cash flow generated directly by a certain proposal. A specific feature of this investment is sharing of risks between project participants to assess costs and income. Unlike syndicated lending, it has an…

Leadership Grid   leadership (noun, lead-er-ship, ˈliːdərʃɪp ) grid (noun, grid, ɡrɪd ) Definition: is a graphical tool used for determining and evaluating the behavioral patterns of a leader in an organization along with two standard attributes: a) concern for people, and b) concern for results. An individual who has adopted an effective leadership style…

Definition: [ɪˈvænʤəˌlɪzəm ˈmɑrkətɪŋ] is a way of influence that can be clearly traced in the traditional view of trade as a process of convincing customers of the need to make a purchase. With this approach, the sales representative knows his client and his needs well enough to understand how to get him to purchase the…

Definition: [ɪntəˈræktɪv ˈmɑrkətɪŋ] is a fairly new area of work with consumers, implying the use of innovative approaches and tools. Interactive marketing is based on modern technologies, using the capabilities of Internet resources, SMS-games, SMS-chats, competitions and other related services. To maximize the impact on the consumer, it is possible to use several communication channels…

Definition: [ˈvɜrtɪkəl ˈmɑrkətɪŋ] is a kind of marketing, based on the choice of new directions for using old ideas in a new performance by changing the characteristics of products, for example, sizes, packaging, design, etc. Vertical marketing uses traditional marketing tools. These include the increase of trademarks, the expansion of the commodity line and the…

Definition: [ˈprɒdʌkt ˈsɜːvɪs ˈmænɪʤmənt] is one of the directions of the company’s marketing activities, the essence of which is to plan the assortment (including the release of new products and the withdrawal of old ones from the market), as well as the marketing support of individual products at all stages of their life cycle. The goal…