Category: Dictionary

  • Article Marketing

    Article Marketing [ˈɑːtɪkl ˈmɑːkɪtɪŋ] is the sphere of Internet activity when the interaction between the user and the potential client is carried out through useful online publications, videos, reviews. In a Sentence During the development of Internet technologies, article marketing becomes one of the key tools for selling on the Internet. It makes sense to…

  • Celebrity Marketing

    celebrity (noun, ce-leb-ri-ty, səˈlebrəti ) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ ) Definition: Celebrity Marketing is a marketing tactic that involves famous, well-known people. There are various types of celebrity marketing. However, the most prevalent ones are celebrity advertisement and celebrity endorsement. Celebrity advertisement implies portraying a famous person in the ads or paying him or her…

  • Social media marketing

    social (adjective, so-cial, ˈsoʊʃəl ) media (noun, me-di-a, ˈmiːdiə ) marketing (noun, mar-ket-ing, ˈmɑːrkɪtɪŋ ) Definition: is an online marketing approach that views social network websites as an effective marketing tool that can help business produce content related to its products or services and share it with their existing and potential consumers, thus widening the…

  • Customary law

    Definition: [ˈkʌstəmeri lɔː] is a system based on the practice or customs of states. It is the cornerstone of modern jurisprudence. Although in recent decades transnational custom has been largely ousted by the treaty as the main source, a significant part of the legal norms are still based on it. The process of forming customary…

  • Trade Show Marketing

    Definition: [treɪd ʃoʊ ˈmɑrkətɪŋ] is a tool for presenting company’s items or services through direct participation or organizing a thematic exhibition. This type of marketing is to hold expositions, where innovative products, new technologies for their production, modern equipment are presented. Such activities are of great importance in the relations between the producer and the…

  • Catalog Marketing

    [ˈkætəlɔg ˈmɑrkətɪŋ] Definition: is the method of direct marketing, which involves direct sales and remote interaction with customers through printed or electronic catalogs. Catalog Marketing In a Sentence: Sales by catalogs are one of the main ways of direct marketing. Sales by catalogs make sense only for large enterprises with a large number of assortments,…

  • Promotion

    Definition: [prəˈməʊʃən] is all information about the product, brand or company addressed to the consumer and aimed at raising sales, achieving better brand recognition or positioning. Promotion is one of the elements of the marketing complex of The 4 P’s. The combination of these variables is determined by the marketing strategy: their priority is set,…

  • Management theory

    Definition: [ˈmænɪdʒmənt ˈθɪri] is a set of theoretical studies for increasing the productivity and quality of the company’s services. A lot of headers use a combination of several concepts, depending on the purpose and nature of the workforce. Thus, the theory of circumstances argues that toppers make decisions based on the current situation. The concept…

  • Black hat marketing

    [blæk hæt ˈmɑrkətɪŋ] Definition: is a set of illegal and unethical tools used for online business promotion. Black hat marketing In a Sentence: Plagiarism and black SEO can be considered as a tool of black hat marketing. The use of black hat marketing can lead to the damage of reputation of the company and serious…

  • Property management

    Property management [ˈprɑːpərti ˈmænɪdʒmənt] is a specific activity, which is the maintenance or improvement of the condition of the property. regulation aimed at making a profit (on its own behalf or of the owner) from the use and dispose of real estate. Sentences: She works as an expert in property management. The rules of property…