Category: Dictionary

Definition: [nɪʧ ˈmɑrkət] represents a limited in the scope of the type of business or sphere of economic activity with a sharply defined circle of consumers. This is a part of the market in which demand is incompletely or inadequately satisfied. The market niche is an unoccupied or not fully occupied place in the market,…

marketing (noun, mar-ket-ing, ˈmɑːrkɪtɪŋ ) Definition: is a business process, during which products and services transform from an abstract concept to finished goods delivered to the consumer. Employees that are a part of an organization’s marketing department are tasked with attracting the attention of the company’s target customer base by creating unique slogans and eye-catching…

Definition: [dɪˈfɛnsɪv ˈmɑrkətɪŋ] provides for retention of occupied positions in the market with preservation of the existing stake. This policy is chosen by companies with a satisfactory market position and a lack of financial resources for an active offensive. This type of development requires attention to scientific and technical issues. It is dangerous that unnoticed…

Nowadays its role is constantly expanding. The reason underlies that due to the high competition, companies are forced to promptly bring new products to the market, which requires constant readiness for changes. The dominant difference in organizational management serves in its complexity. Other types of regulation relate to narrowly focused vectors and function within the…

Definition: [ˈtreɪdmɑːrk lɔː] is a juridical institution regulating the use of symbols or product forms on the part of the manufacturer or the seller. Such identification logos serve to identify the goods of a certain brand and its recognizability in the consumer market. Services are also subject to the legislation. To obtain maximum protection, you…

Definition: [dɪstrɪˈbjuːʃən] is a complex marketing activity, consisting in the promotion of products from producers to end users, the organization of distribution of products in the segment, in the territory, the organization of sustainable sales, pre-sales and after-sales service. This is one of the four elements of marketing, included in the marketing mix “4P”. The…

Definition: The claimed concepts mean a set of ways for influencing human behavior to activate own potential. They are divided into the following subgroups: Economic tools are based on the conscious use of fiscal calculations and the principles of a market economy. Their fundament represents the company’s income and personal contribution of each laborer. In this…

community-based (adjective, com-mu-ni-ty bas-ed, kəˈmjuːnəti ˈbeɪst ) social (adjective, so-cial, ˈsoʊʃəl ) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ ) Definition: Community-based Social Marketing is a subtype of social marketing, which is typically applied to specific separate communities in order to stimulate a certain behavior. Because social marketing uses commercial marketing techniques to meet the non-commercial objectives, community-based…

Definition: [ˈtəɪlərɪz(ə)m] is the method of organizing the working process, aimed at maximizing the labor productivity. The theory got its name thanks to creator Frederick Taylor. According to him, efficiency can be increased due to competent supervision. His principles state that it is necessary to hire the most suitable persons for work. Every laborer must…

Push Marketing [pʊʃ ˈmɑːkɪtɪŋ] is intended to build a sales funnel with the help of a number of intermediaries. In a Sentence The manufacturer sells the Wholesaler Goods, and also provides discounts and promotional materials. The wholesaler sells the Retail to the Retailer, as well as transmits advertising materials and trains sales personnel. Synonyms and…