Category: Dictionary

contextual (adjective, con-text-ual, kənˈtekstʃuəl ) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ ) Definition: Contextual Marketing is an online marketing subtype, which involves targeting separate online users with a specific advertisement that is based on their recent browsing experiences and search. The main objective of contextual marketing is presenting specially chosen ads to potential customers, in which they…

general (adjective, gen-er-al, ˈdʒenrəl ) partner (noun, part-ner, ˈpɑːrtnər ) Definition: is one of the owners of an unincorporated organization created to function as a general partnership. Such an individual has complete control of the company and is fully liable for its debts, thus differing from a limited or nominal partner. A general partner can…

Project management [ˈprɑːdʒekt ˈmænɪdʒmənt] is an activity aimed at achieving specific aims, implementing certain plans through available resources. Sentences: Developers proposed a new technology for PM. Traditional methods of project management are not suitable for modern needs Synonyms: plan, business idea, device.

Definition: [feɪs bʊk ˈmɑrkətɪŋ] is a strategy of promoting company’s products or services through an active use of the Facebook platform’s tools. However, the advancement in Facebook will not be equally effective for various business players. That is why the company needs to choose the right SMM strategy and evaluate its capabilities and results. Facebook…

cloud (noun, cloud, klaʊd ) marketing (noun, mar-ket-ing, ˈmɑːrkətɪŋ ) Definition: Cloud Marketing is an aggregate set of business’s marketing forces and efforts that are integrated through the digital tools and online technologies. Cloud marketing serves to create both digital and real-life experiences for the customers (both existing and potential) based on their preferences, needs,…

Definition: [ˈlɪmɪtɪd ˈpɑːrtnərʃɪp] is an organizational and legal form of business that combines properties of traditional association and company. In unification with LP there must be at least one general partner with unlimited liability. The responsibility of all other partners could be restrained by their contribution to the whole capital. The principal members are responsible…

Definition: By mentioned category means a set of theoretical developments applied in the field of supervision. The above notion simultaneously rejects the pseudo-scientific approach, pointing out its inconsistency and insecurity. The basis of concept serves the collection of data and their systematization through a common denominator, as well as an analysis of the results obtained.…

Definition: [ˈprɑdəkt ˈmɑrkətɪŋ] is a set of strategic tools aimed at the effective representation of a new product or service. Creating and launching a new product on the market is a step-by-step process of transforming ideas into a product, and then into a good. The development of new products, the organization of their production and…

Definition: involves the development of marketing strategies that would include personal interaction with customers to convince them of the reliability of the company. Brick-and-mortar marketing In a Sentence: Brick-and-mortar marketing implies the transaction in traditional stores as opposed to online. Brick-and-mortar marketing is often used in such industries where the real presence of a customer…

Definition: [ədˈmɪnɪstreɪtɪv lɔː] is a codified normative act regulating public relations on bringing to administrative responsibility, as well as establishing general principles, a list of administrative offenses, bodies considering cases, the procedure for administrative responsibility and executing decisions. Such a paper contains rules for involving the public in discussing legal amendments and new legislative initiatives.…