Definition: [pərˈmɪʃən ˈmɑrkətɪŋ] a term used in Internet marketing when potential customers are asked permission before showering advertising to them. This kind of marketing is used by some of the market participants who sell by e-mail, internet or telephone. Marketers are gradually coming to the realization that such an approach contributes to more effective use of their resources because only those people who want to see it get advertising. This is one of the techniques used by marketers with a personal marketing concept when the emphasis is not on generalized terms "market segment" and "target audience", but on a specific buyer.
Permission Marketing In a Sentence:
- Instead of taking away time from potential buyers, permission marketing offers an incentive for the voluntary reading of advertising.
- The main difference between permission marketing and traditional advertising is that the buyer starts to trust the seller so much that he "disconnects" his protection from his advertising.
Synonyms and related words: trust marketing, targeted advertising
