Definition: [ˈtɑrgətɪd ˈmɑrkətɪŋ] is marketing, aimed at attracting customers who will buy what the company is selling. This is the most modern method of marketing, based on the study of the interests of customers, their hobbies, and needs. But this information, of course, does not arise out of anywhere. Behavioral marketing is the basis for research data. In other words, it is the study of different groups of people as an immediate consumer.
Targeted Marketing In a Sentence:
Only a systematic approach to the constant accumulation of customer data and continuous processing of responses, informed and prompt decision-making, the development of effective segmented proposals can ensure the success of a targeted marketing strategy.
The company should offer unique offers to each client, but this issue can not be resolved without the use of modern methods of analysis of large data sets (Data Mining) and targeted marketing strategies.
Synonyms and related words: targeting, product positioning, target market