Definition: [treɪd ʃoʊ ˈmɑrkətɪŋ] is a tool for presenting company’s items or services through direct participation or organizing a thematic exhibition. This type of marketing is to hold expositions, where innovative products, new technologies for their production, modern equipment are presented. Such activities are of great importance in the relations between the producer and the consumer. All the largest companies have long used this tool to improve their competitiveness in the market. Trade show marketing is a very powerful promotion tool and the only place where a company can conduct reconnaissance of competitors in the shortest possible time.
Trade Show Marketing In a Sentence:
- The company’s sales doubled due to trade show marketing.
- We could increase profits with the right trade show marketing strategy.
Synonyms and related words: exhibition marketing, show marketing, expo marketing
