Definition: [trəˈdɪʃənəl ˈmɑrkətɪŋ] is a combination of tools for the company’s presentation in a particular market sector. This concept is based on the following provisions: 1. The firm sees its task in meeting the needs of a certain group of consumers; 2. The company realizes that the satisfaction of these needs requires the carrying out of a whole range of marketing research; 3. Marketing activity of the firm is constantly monitored and analyzed; 4. The firm is confident that the results of its activities to meet the demand will lead to repeated purchases of products and provide the favorable public opinion. Thus, the concept of traditional marketing is customer orientation, backed by a set of measures aimed at meeting the needs of the market.
Traditional Marketing In a Sentence:
Not always innovative methods are better than the principles of traditional marketing.
The owner of the company insisted on replacing traditional marketing strategies with online communications.
Synonyms and related words: classical marketing, conservative marketing, common marketing