Definition: [ˈvaɪrəl ˈmɑrkətɪŋ] is an impact on the target audience, the promotion of goods and services at the expense and by the forces of the target audience voluntarily (consciously or not consciously) involved in the dissemination of information on the subject of marketing. The essence of viral marketing is that advertising communication affects a person, and he "becomes infected" with the idea and consciously or not consciously disseminates information about the product, service, and becomes an active advertising medium. The very term "viral marketing" means spreading from person to person within the target group, which forms the basis of the whole idea of the "viral" process.
Viral Marketing In a Sentence:
- The absence of censorship, restrictions is one of the incentives for the development of viral marketing.
- A successful viral marketing campaign is always a mixture of right actions and fortune.
Synonyms and related words: viral campaign, word of mouth
