Category: Marketing
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What is Proximity Marketing: What Types and How does it Work?
Nowadays the number of mobile device owners is constantly increasing. The abundance of smartphones and tablet PCs in combination with modern mobile technologies gives manufacturers more opportunities to advertise and promote their services or products. Today, proximity marketing technique is one of the foundations for creating a concept of individual customer service. On the one…
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Distribution in Marketing: Types and Functions
Agree, there is hardly a manufacturer who would not dream of a reliable system would help him or her become a market leader in the regions and provide an advantage among competitors. Probably, for many centuries, sellers were engaged in the delivery of manufactured goods, not assuming that these processes are described by a single…
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Search Engine Marketing: How to Do It Right
The rapid development of modern digital technologies has provided users with unlimited opportunities to search and exchange information on the Internet. However, the abundance of various data, which are placed on numerous Internet resources, increases the search time and makes it difficult to choose the right information. Therefore, numerous corporate resources in the process of…
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Marketing Information Management: Why Do You Need and Improve it
Exhaustive data in marketing is an essential element of success in the business arena. With accurate information, any team can simply develop a line of new products or adjust strategies for promotion with an easy heart and common sense. A lot of financial players often order research on only one market niche, for example, concerning…
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Traditional Marketing: Define, Benefits, and Examples
At present time, numerous manuals and coaches offer innovative approaches to the promotion of the company. But, despite an existence of creative strategies, almost every second businessman prefers to have in his or her arsenal of several conservative ways. Firstly, they have repeatedly demonstrated their effectiveness. Secondly, the buyers’ reaction to new methods remains unknown.…
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What You Need to Know About Multi-Level Marketing or MLM
The twentieth century was marked by the massive emergence of companies engaged in sales of various goods through MLM or multilevel marketing. In our time, this trend has only intensified. More and more companies work through the network of their consultants, more and more people are actually becoming consultants, advocates, directors in the field of…
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Vertical Marketing: Concept, Types, and Strategies
Vertical marketing is an approach to marketing when a single sales system operates, consisting of a producer, sellers, wholesalers, and retailers selling products to the end customer. What is Vertical Marketing? Vertical marketing is a system of group efforts of the main members of distribution channels to meet the needs of consumers. Examples of vertical…
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Role of Promotion in the Marketing: Function and Benefits
In a dynamically developing economic environment, it is important for companies to remain competitive. Marketing management and promotion are used in combination with each other to attract new customers and increase sales for the business. In the marketing mix, promotion is one of the four main components. To be successful in business, you need to…
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What is Offline Marketing? Difference between Online and Offline Marketing
Internet marketing has long surprised everyone by its potential to attract potential customers. But there are a lot of companies that use “human” methods of business promotion, such as printing and distribution of leaflets, broad-channel broadcasting via radio or TV advertising, billboard ads, transport advertising, etc. Offline Marketing Definition Offline marketing methods involve attracting the…