Category: Marketing
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How to Create a Marketing Plan
Business is an important form of investment, where the main goal is to sell and make a profit. Many people who invest their capital in business can either succeed or fail. But failure can be minimized if you follow a carefully developed strategic marketing plan. Definition, Purpose, Benefits and How to Create Your Marketing Plan…
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Business To Consumer – B2C Marketing: Understanding the Concept
Business-To-Consumer (B2C) is a marketing activity aimed at direct sales of goods and services to the consumer. B2C Marketing Definition Business to consumer model is a term designating the commercial relationship between an organization (Business) and a private, so-called, “final” consumer. The consumer buys the goods, in order to meet individual needs. The objects of…
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Promotional Marketing: Main Ways and Objectives
For today, absolutely every company seeks to attract new customers and increase sales of its products. In today’s business world, no one successful company can do without promotional marketing. After all, you will agree with the fact that you most often buy the product that is most known to you, for example from advertising. This…
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What Is Telemarketing?
Telemarketing, or doing business on the phone, has emerged as one of the most profitable ways to organize a business. Studies show that phone sales are 10 times cheaper than selling on the spot. With a reduction in costs, productivity is maintained, and the company receives an additional resource for development. The Simplest Definition of…
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What Does Targeted Marketing Mean?
The strategy of targeted marketing emerged as a result of tightening competition in the industry markets. The increase in the number of players led to an increase in supply and an important expansion of the range, new opportunities for product acquisition appeared, markets filled with similar products – substitutes. Answering a question What does Targeted…
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Marketing Function
The Seven Functions of Marketing with Examples Marketing is an effective tool that helps the company’s owners to sell their products regardless of the method of… Role of Promotion in the Marketing: Function and Benefits In a dynamically developing economic environment, it is important for companies to remain competitive. Marketing… Product Service Management: Role, Benefits…
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What Is B2P Marketing, or New Format of Cooperation
Information and technological innovations have undermined differences between home and the market, gradually bringing people to Internet shopping. The latter helps to find necessary data on a priori given criteria taking into account all the personal wishes of a client. Or realize a new idea that came to his/her head and create what you want,…
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What is Cross Media Marketing?
Launching, developing and maintaining a marketing campaign requires a lot of time and effort, knowledge of the target audience and marketing trends. At the same time there are times when even the most advanced market analysts face an insurmountable wall when there is not enough fresh ideas to stand out from the competition. The concept…
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What is Agricultural Marketing?
As an independent direction of modern marketing, agricultural marketing acts as a process of organizing and managing the production of agricultural products, raw materials, and foodstuffs to meet the needs of individual citizens, the industrial sector and the whole of society. Definition Agricultural Marketing Agro marketing is a complex system that requires regulation and management.…
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The Seven Functions of Marketing with Examples
Marketing is an effective tool that helps the company’s owners to sell their products regardless of the method of sale. A successful business project cannot exist without marketing. Marketing helps to increase sales, profits, and flow of customers. This helps the company to establish a loyal customer base. All these activities are based on Seven…