Category: Marketing
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What Is Celebrity Marketing?
Even though celebrity marketing has been around for a long time, its power is still undeniable. Humans naturally tend to trust someone they know, and that trust is even stronger if that “someone” is viewed as a role model. Logically, companies have used this tendency to advertise their products via celebrities and reach a wider…
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Trade Show Marketing: Strategy and Meaning
In the current world of slogans about creativity, a lot of companies often use exhibitions to generate new ideas, attract customers or support their own awareness of the trends in the relevant field of activity. But without a well-thought-out marketing strategy, it is difficult to achieve guaranteed success. What Is Trade Show Marketing? Under trade…
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What Is Community-Based Social Marketing? Comprehending the Basics
People oftentimes feel the urge to join communities and groupings of other people for communication, support, and a sense of belonging somewhere. However, while we long to unite with others, companies and businesses may use this opportunity to contribute to the communes, to unite people based on the common interest around certain products, and even…
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Interactive Marketing: Types, Examples and Benefits
The advertising market is constantly changing, so marketing is also forced to change, to seek new trips to customers. In modern conditions of a constantly changing crisis, the old methods of advertising are replaced by modern and more effective ones. One of the contemporary direct and effective methods is an interactive marketing. This is a…
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What is Account-Based Marketing?
Imagine a standard sales funnel: by primary dropout, a target audience from a large number of potential customers, then one or two customers who have committed or intend to purchase are selected. And now turn up this funnel. This will be ABM approach. Definition, History, Elements, and Benefits of Account-Based Marketing Account-Based Marketing Definition Account-based…
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Consumer Generated Marketing & How it Can Help You
The process of coming up with an idea for a new marketing campaign can be incredibly tiresome for a lot of entrepreneurs. Having to select what medium to use and what type of content to create that will resonate with the customer base can consume a lot of a company’s time and funds. Consequently, it’s…
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What Is Relationship Marketing and Why It Should Be Used by the Modern Business?
Today, companies that have achieved success, are doing everything possible to preserve their customers. To win a place in the modern market, companies must focus on the consumer and provide their target consumers with the highest value. Most markets are already quite stable, and not many new consumers of goods are added to the main…
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Internal Marketing: Defining, Factors, Strategic and Ideas
Internal marketing is one of the modern aspects of management, the most applicable in the work with personnel and in quality management. Tightening competition and increasing the number of professionals in modern companies form higher requirements for employee loyalty to the company and incentive and pay systems. Strategic internal marketing may help to solve these…
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What Is Close Range Marketing?
Despite its relative obscurity, close range marketing is proving to be one of the most efficient ways available to a business today, which turn occasional customers into active buyers. While this marketing type may have been inefficient ten years ago, nowadays, since no one leaves his home without a smartphone, this strategy can significantly boost…
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Affiliate Marketing
People who are somehow engaged in the field of marketing have surely heard this term before and already know that, basically, affiliate marketing implies earning commission by promoting some service or product. This term also comprises a reverse process – that is, when you offer goods or services of your own and want to advertise…