Category: Marketing

Half a century ago, influencer marketing companies were forced to spend unimaginable budgets for attracting famous personalities. For example, it is possible to recall the large-scale campaigns of tobacco corporations with Clint Eastwood in the main role, as well as other celebrities, who convinced the whole world that smoking is a sign of masculinity, sexuality,…

The choice between ethical decisions and greater profit has always been a tough call for companies. It is a general knowledge that some organizations opt for customer offense and severe violations in pursuit of higher profit. Some crimes are still undetected, but due to the vast publicity, it becomes harder to conceal dishonesty. With every…

Despite the diversity of social networks, Facebook still remains a dominant international platform. But its functions and capabilities are gradually expanding. It is used not only for friendly communication and exchange of news; Facebook has turned into a business network, whose members declare themselves through advertising or interaction with potential customers. Large corporations, along with…

The key to success in business is a direct hit in the target audience. These are the people who are willing to pay for your product or service here and now. Television, radio, the press means a huge coverage which always meant huge losses. With the advent of the Internet, targeting the message and segmenting…

While customers these days use the Internet to shop, learn about the products they wish to purchase, and review those products, businesses use it as an incredible opportunity to sell and, of course, advertise. Technology allows them to use new marketing techniques and to develop unique, fresh, and new strategies in order to catch the…

The existence of an organization on the market involves a constant search for forms and methods of strengthening its position, expanding the range of products and services that it provides to the buyer, which inevitably leads to the need for simultaneous expansion of marketing research in various directions. Behavioral marketing is the study of the…

It becomes more difficult to reach the target audience on the Internet, because in communication “seller-buyer” there is a lot of interference that distort the original message. A new way to minimize the loss of information and improve the quality of advertising campaigns is neuromarketing research techniques. This is the direction of marketing research, the…

More and more often in our days, we hear the word “disruptive”. This word in many industries means different things to different people. Initially, the disruption appeared in innovation, and then in disruptive marketing. It is worth noting that this concept exists much more time than disruptive marketing. Nowadays, the disruptive marketing grow and evolve,…

As the practice shows, that often achievement or failure is the result of an effective or inefficient marketing strategy. Surely every businessman knows that in today’s business environment, the choice of marketing strategy that corresponds to the product or service of the company is of vital importance. What is Field Marketing? Let’s see what is…

We rarely think about it, but each of us is permanently involved in the process of “word of mouth”. We advise each other a car model or smartphone brand, a resort city or a new cafe, a kindergarten or a real estate agency and in the center of such a conversation, there are always brands.…