Category: Marketing
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E-commerce Marketing: What Is It
The rapid development of e-commerce in recent years has affected the theory and practice of promoting products on the World Wide Web. Marketing has not just developed new ways of Internet trading. On the basis of traditional marketing, repeatedly described in textbooks, “e-commerce marketing” was formed, the distinctive feature of which is that all network…
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What Is Marketing?
The subject of marketing is complicated but quite interesting. On the one hand, you’d think that the term “marketing” is self-explanatory and doesn’t need to be clarified. On the other hand, there are more than five hundred definitions of this concept, with each of them describing a similar, yet slightly different entity. With so many…
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What Is Affinity Marketing: Specificity of Using
In an economic world, a notion of affinity marketing is increasingly found. Uninformed people confuse it with a partnership because it is also focused on the development of strategic relations among companies. However, the former has to do with productivity and superficial nature of ties, while the second category includes corporate values as trust relationships.…
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Personalized Marketing: How it Work and Examples
Modern business has become almost impersonal. If before the seller personally knew all the regular customers of his store, was aware of their lives, problems, tastes and needs, now companies do not always even see their buyer. A sale through the Internet has reduced personal contact to a minimum, and after all the attentive personalized…
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What Is Alliance Marketing, or New Format of Business-Dialogue
The globalization of world market poses new challenges for business. Given an increasing level of competition, many firms tend to expand their products or services in the shortest time and at the lowest cost. Alliance marketing comes to the aid. It allows business partners to plan together and implement various initiatives, significantly reducing additional charges.…
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Product Service Management: Role, Benefits and Factors Affecting
In the world, there is an incredibly large number of goods, on which billions of transactions are made every day. Some products appear, others – disappear from the market, others change their functions or some characteristics. This is where the successful product service management has to begin. What is product service management? This is the…
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What Is Cloud Marketing? Components and Benefits
The truth of the modern day is undeniable: the Internet is an inseparable part of our lives. No wonder it has also become a huge, almost the most crucial part of numerous businesses. And while it allows the consumers to shop fast and with convenience, it also helps entrepreneurs and business owners make their merchandise…
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What Is Technical Marketing?
As a direction of activity, technical marketing is formed not by a simple combination of technical and economic aspects and is not a sphere of the intersection of the relevant sciences. Technical marketing includes a kind of marketing designed for a special group of products. Goods of mass demand and industrial goods are intended for…
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What is Ambush Marketing?
At the present stage of marketing development, not only those types of marketing that contribute to the development of the enterprise (goods or services offered to them and their promotion to the market) are introduced, but also varieties that have a negative impact on the activities of enterprises. One of these varieties is ambush marketing…
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The Complete Guide to Drip Marketing
In marketing, timing is a key factor. Did you send the letter too early? The potential customer is simply not ready to pay. Sent too late? He has already gone to your competitor. The method of drip marketing is an extremely important technique for every marketer. What is Drip Marketing? Drip Marketing Campaign is the…