Category: Marketing
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Local Marketing: Tactics and Types
Local marketing has long become an organic part of our everyday life. Many of us are much easier to use the services offered by local companies than to spend time searching for similar ones on the Internet. But even the latter in the first place gives out a local resource. People like to create their…
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Market Orientation
Business philosophies and orientation tendencies change constantly along with the shifts in the economy and trends on the market. Yet, such business approaches as market orientation, sales orientation, product and production concepts, etc. are always in use. Marketing Orientation Definition Marketing orientation is a special business philosophy, an operational mode, which involves a business directing…
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Global Marketing: Strategies and Examples
The trend of increasing globalization and standardization of goods promoted on the world market was characteristic of international marketing in the late 20th century. The standardization strategy is a single global strategy applied in various foreign markets. It is possible to say that it represents the highest level of optimization of marketing activities on an…
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Performance Marketing: Benefits and Evolution
Performance marketing campaigns are gaining momentum changing the world of digital environment. Previously, the market worked according to the classical scheme. These were agencies specializing in individual instruments or their set, such as SEO, PPC, e-mail marketing, with blurred KPIs. Clients, not delving into processes and results, regularly paid for abstract indicators. With the advent…
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Marketing Research
Market Orientation Business philosophies and orientation tendencies change constantly along with the shifts in the economy and trends on… What Is Marketing Research? Marketing research is a process that simply cannot be omitted. For any successful business, it is a foundation, an…
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What Is Channel Marketing?
Every product goes a certain way from a producer to a person who will use it. This way may be short, like in direct marketing, or may consist of a few stops, such as a wholesaler warehouse and a retail shop. In marketing, this way is called a marketing channel. And there are a large…
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What Is Catalog Marketing?
Direct marketing, in particular, remote sales (by catalogs), caused considerable damage to traditional methods of advertising. The usual ways of promoting goods and services lose their power. At this time, direct marketing not only does not give up positions but also gaining power. Not the last place in the creation of this trend is occupied…
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Black Hat Marketing: Was the Effort Worth It?
Imagine that you entrusted the development of company’s website to an experienced marketer who promises you grandiose outcomes in the Internet space. In five days you find your firm on the first page of search results. But a week later, for example, Google or another search engine excludes your website. You are puzzled with by…
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Call Center Marketing: Benefits
Any organization cannot exist without its clients and financial investments. Therefore, in order to make a profit, the organization must constantly be attentive and active in relations with its potential and existing customers. The maintenance of your own call center is one of these opportunities. Definition Call Center Marketing The definition of a call center…
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Mobile Marketing: History and Strategy
The era of mobile devices is on the rise. Proof of this is not only the proliferation of portable devices that customers carry with them from morning to night but also the way people use smartphones and tablet PC. They communicate, buy, search for information, travel, play, read and explore. They live in the mobile…