Category: Types Of Marketing

The existence of an organization on the market involves a constant search for forms and methods of strengthening its position, expanding the range of products and services that it provides to the buyer, which inevitably leads to the need for simultaneous expansion of marketing research in various directions. Behavioral marketing is the study of the…

It becomes more difficult to reach the target audience on the Internet, because in communication “seller-buyer” there is a lot of interference that distort the original message. A new way to minimize the loss of information and improve the quality of advertising campaigns is neuromarketing research techniques. This is the direction of marketing research, the…

More and more often in our days, we hear the word “disruptive”. This word in many industries means different things to different people. Initially, the disruption appeared in innovation, and then in disruptive marketing. It is worth noting that this concept exists much more time than disruptive marketing. Nowadays, the disruptive marketing grow and evolve,…

As the practice shows, that often achievement or failure is the result of an effective or inefficient marketing strategy. Surely every businessman knows that in today’s business environment, the choice of marketing strategy that corresponds to the product or service of the company is of vital importance. What is Field Marketing? Let’s see what is…

We rarely think about it, but each of us is permanently involved in the process of “word of mouth”. We advise each other a car model or smartphone brand, a resort city or a new cafe, a kindergarten or a real estate agency and in the center of such a conversation, there are always brands.…

Local marketing has long become an organic part of our everyday life. Many of us are much easier to use the services offered by local companies than to spend time searching for similar ones on the Internet. But even the latter in the first place gives out a local resource. People like to create their…

The trend of increasing globalization and standardization of goods promoted on the world market was characteristic of international marketing in the late 20th century. The standardization strategy is a single global strategy applied in various foreign markets. It is possible to say that it represents the highest level of optimization of marketing activities on an…

Performance marketing campaigns are gaining momentum changing the world of digital environment. Previously, the market worked according to the classical scheme. These were agencies specializing in individual instruments or their set, such as SEO, PPC, e-mail marketing, with blurred KPIs. Clients, not delving into processes and results, regularly paid for abstract indicators. With the advent…

Direct marketing, in particular, remote sales (by catalogs), caused considerable damage to traditional methods of advertising. The usual ways of promoting goods and services lose their power. At this time, direct marketing not only does not give up positions but also gaining power. Not the last place in the creation of this trend is occupied…

Imagine that you entrusted the development of company’s website to an experienced marketer who promises you grandiose outcomes in the Internet space. In five days you find your firm on the first page of search results. But a week later, for example, Google or another search engine excludes your website. You are puzzled with by…