Category: Types Of Marketing

Any organization cannot exist without its clients and financial investments. Therefore, in order to make a profit, the organization must constantly be attentive and active in relations with its potential and existing customers. The maintenance of your own call center is one of these opportunities. Definition Call Center Marketing The definition of a call center…

The era of mobile devices is on the rise. Proof of this is not only the proliferation of portable devices that customers carry with them from morning to night but also the way people use smartphones and tablet PC. They communicate, buy, search for information, travel, play, read and explore. They live in the mobile…

The rapid development of e-commerce in recent years has affected the theory and practice of promoting products on the World Wide Web. Marketing has not just developed new ways of Internet trading. On the basis of traditional marketing, repeatedly described in textbooks, “e-commerce marketing” was formed, the distinctive feature of which is that all network…

In an economic world, a notion of affinity marketing is increasingly found. Uninformed people confuse it with a partnership because it is also focused on the development of strategic relations among companies. However, the former has to do with productivity and superficial nature of ties, while the second category includes corporate values ​​as trust relationships.…

Modern business has become almost impersonal. If before the seller personally knew all the regular customers of his store, was aware of their lives, problems, tastes and needs, now companies do not always even see their buyer. A sale through the Internet has reduced personal contact to a minimum, and after all the attentive personalized…

The globalization of world market poses new challenges for business. Given an increasing level of competition, many firms tend to expand their products or services in the shortest time and at the lowest cost. Alliance marketing comes to the aid. It allows business partners to plan together and implement various initiatives, significantly reducing additional charges.…

At the present stage of marketing development, not only those types of marketing that contribute to the development of the enterprise (goods or services offered to them and their promotion to the market) are introduced, but also varieties that have a negative impact on the activities of enterprises. One of these varieties is ambush marketing…

In marketing, timing is a key factor. Did you send the letter too early? The potential customer is simply not ready to pay. Sent too late? He has already gone to your competitor. The method of drip marketing is an extremely important technique for every marketer. What is Drip Marketing? Drip Marketing Campaign is the…

We keep seeing numerous businesses developing and distributing their products using high-quality content. The reason behind content marketing being such a prevalent technique these days is simple: it is effective. But what methods and trends will be the most beneficial in 2018? What Is Content Marketing? Content marketing may be the new heavy artillery in…

Let’s find out the main concepts of this industry that will allow you to discover the specifics of B2B sector as a whole. Definition: B2B Marketing Business for Business (B2B) is a marketing activity of the company, focused on receiving benefits from the provision of services, selling goods to other companies where the object is…