Category: Types Of Marketing

Today we are irrevocably moving away from mass marketing and moving towards more personalized communication with consumers. Communication with customers occurs through different channels on different devices, at different times and in different formats. The effectiveness of print media, telemarketing, and email campaigns is on the decline, but the inbound marketing strategy continues its triumphal…

The tremendous success of such once-small companies like Microsoft or Dell has clearly demonstrated that entrepreneurship could be seen as a business of its own, providing numerous unique capabilities. As the development of indicated trend specific tactics for achieving success began to appear in the required field. The key difficulty of a beginning businessperson is…