Category: Business
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What Is Technical Marketing?
As a direction of activity, technical marketing is formed not by a simple combination of technical and economic aspects and is not a sphere of the intersection of the relevant sciences. Technical marketing includes a kind of marketing designed for a special group of products. Goods of mass demand and industrial goods are intended for…
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What is Ambush Marketing?
At the present stage of marketing development, not only those types of marketing that contribute to the development of the enterprise (goods or services offered to them and their promotion to the market) are introduced, but also varieties that have a negative impact on the activities of enterprises. One of these varieties is ambush marketing…
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Democratic Leadership Style: Define and Benefits
Being a good bellwether does not always mean ordering and force. A worthy businessman knows that care, support and gentle advice could have a much greater effect than rigid instructions. Of all candidates for priority, one is selected who stands out for greater activity, interest in the common cause, awareness, and effectiveness. The subject, offering…
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The Complete Guide to Drip Marketing
In marketing, timing is a key factor. Did you send the letter too early? The potential customer is simply not ready to pay. Sent too late? He has already gone to your competitor. The method of drip marketing is an extremely important technique for every marketer. What is Drip Marketing? Drip Marketing Campaign is the…
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Sports Marketing Overview
After marketing began to be used in sports, it turned into one of the most profitable businesses. Sports marketing and management gives an accurate answer to the question of how to make money on it. It is a collection of activities that result in money. If to study the history of any sport, it becomes…
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Family Law: What Issues are Covered by It?
People usually remember law when they face a serious crisis in their family. Such acts themselves contain a lot of legal notions and are blurred by their content. Perhaps, therefore, a lot of townsfolk experience difficulties in interpreting the corresponding papers. Let’s try to figure out with such a matter. Problems that Can Be Dealt…
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Directive Leadership Style
Each bellwether at all levels of the company acts as an alpha person since it is he or she who determines purposefulness of collective activity, selection of personnel, psychological climate and other aspects within an enterprise. One of the most common sorts of leadership to our days still remains the directive one. It is often…
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Customary International Law as a Source of Law
The concept of customary international law rarely becomes the subject of separate discussions. As a rule, they address it in the context of the key public discourse. Nevertheless, it is a paradigm that exerts a tremendous influence on multinational order and stability. Therefore, it is worth knowing about self-respecting citizens. 2 Types of Customary International…
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Viral Marketing: What Is It? Advantages and Examples
Traditional advertising does not work as efficiently as it used to. In the outside world, there is too much advertising noise that can not be perceived adequately. When there is advertising on TV, there is always the opportunity to simply switch the channel. After reading the magazine, the reader is unlikely to remember any advertising…
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Entertainment Law Summary: Overview and Variety of Legal Fields
Since we live in a rapidly developing world of media, the legislative base of media law in this industry is becoming progressively compulsory. With the continuous growth of technology, show business, more and more lawsuits will swirl, which prompted the need for a law on amusements and lawyers in this field. Today, more and more…