Category: Business
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Guide on Event Marketing: Types and Strategies
The modern market is developing at a rapid pace, a huge amount of advertising is falling daily on the consumer from the TV screens, from the pages of newspapers and magazines, falls on him from the radio, waits for him at every step on city streets. The consumer protects himself by stopping to perceive advertising…
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The Push vs. Pull Marketing
For today, it is most likely impossible to single out any one strategy for promotion. Since there are certain tools and knowledge that allow you to take into account and use the complex, combine pull and push. Moreover, with the proper allocation and choice of strategy in the complex, you can achieve good results. Let’s…
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Online Marketing
The topic of online marketing is now relevant as ever, with most companies being represented on the Internet in the form of a website, blog, or social network page. Yet, despite the recognition it is getting from business experts, a lot of entrepreneurs still don’t know what online marketing is, beyond the fact that it’s…
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Partnership Agreement Overview: What is Included and Template
Business relationships are often based on signing a business partnership agreement on cooperation, which brings together two or more parties. As a rule, this method of interaction is used to consolidate business relations between enterprises, trading companies or individuals striving to increase profitability. The undeniable advantage of the cooperation arrangement is the fact that its…
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What is Proximity Marketing: What Types and How does it Work?
Nowadays the number of mobile device owners is constantly increasing. The abundance of smartphones and tablet PCs in combination with modern mobile technologies gives manufacturers more opportunities to advertise and promote their services or products. Today, proximity marketing technique is one of the foundations for creating a concept of individual customer service. On the one…
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Intellectual Property as the Main Product of the Entertainment Industry
Today, the practice of IP lawyers is one of the most dynamically developing practices. In the modern conditions, where the economics of technology and innovations are brought to the forefront, the issues of law security and evaluation of IP are becoming gradually more significant. The statutory right to the result of intellectual labor or intellectual…
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Employment Law: An Overview and Types
Employment law covers almost all known forms of contacts between the chief and the worker. The exception is negotiating the terms of collective agreements. The sphere of occupation is supervised by a lot of papers at the federal and local levels that determine minimum wage norms or other remedies. Overview of the Employment Law Labor…
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Family and Medical Leave: Overview and FAQ
Due to the legislation on family and medical leave, each laborer is given the right to release a fixed period of working time to resolve home problems or to improve one’s own health. However, the appeal to these acts does not cause enthusiasm for the masters themselves, so their application is accompanied with numerous nuances.…
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Distribution in Marketing: Types and Functions
Agree, there is hardly a manufacturer who would not dream of a reliable system would help him or her become a market leader in the regions and provide an advantage among competitors. Probably, for many centuries, sellers were engaged in the delivery of manufactured goods, not assuming that these processes are described by a single…
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International Law Summary: Overview and Area of Practice
To the viewpoint of public international law, nations are included in the conception of independence. Nevertheless, some units do not have the right to join into transnational contacts. As to the US Constitution, only a federal government has sufficient powers. Let’s take a closer look at this issue. Introduction to Public International Law The cross-border…