Category: Business
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Case or Common Law as a Source of Law
Surely, some of us have solved contradictions in the trial. There, each of the parties showed evidence of their rightness to tip the scales in their favor. The judge listened to the arguments, verified the data, selected the relevant facts, and decided whether the existing law would fit to the indicated event. The level of…
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The Seven Functions of Marketing with Examples
Marketing is an effective tool that helps the company’s owners to sell their products regardless of the method of sale. A successful business project cannot exist without marketing. Marketing helps to increase sales, profits, and flow of customers. This helps the company to establish a loyal customer base. All these activities are based on Seven…
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What is Article Marketing and 6 Steps How to Do It
The appearance of a new company on the Internet is a step towards business development, attracting new customers, increasing the number of sales and, as a result, increasing the profit. But one presence in the network is not enough – it requires competent promotion of the brand, the correct submission of information about the company,…
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Organizational Management: Methods, and Essential Features
To thank laborers for good work or profitable incentive schemes is a long way to the hearts of the staff, which requires a long time period and a lot of effort. In this case, a key figure is an organizer, who constructs a certain business management from a multitude of disparate elements. The main emphasis…
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What is Direct Marketing?
This term has been heard by all successful businessmen for several decades. Previously, this concept was associated with the promotion of goods by mail. However, at the moment, this sales tool has taken a solid place. Such a rise in popularity and demand of direct marketing campaigns is that the producer or person selling the…
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What Is Marketing Research?
Marketing research is a process that simply cannot be omitted. For any successful business, it is a foundation, an essential component that serves a number of various purposes. Marketing research is what helps business owners and their representatives make well-informed decisions. It may also help a business reach its full potential and always remain on…
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Defining Database Marketing and When Can It Be Used?
The expression “database marketing” is something inexplicable for a typical business owner. However, using and understanding this method could not only optimize the work of large firms but also increase the profitability of small businesses. Let’s assume that you are planning to open a new department or simply systematize the work of existing units. How…
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Business Lawyer: What Does Do and When Do I Need Him
Strong commercial interest is the real basis by which a lawyer can consider him- or herself a socially significant figure. The fate of jurisprudence depends largely on entrepreneurship. They mutually protect and care for each other. Let’s take a closer look at how this process is going on. What Does a Business Lawyer Do? Representatives…
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Remarketing: How Is It Useful for Small Businesses?
Remarketing is working with a “warm” audience that has already visited the site. Not using remarketing campaigns is a big mistake because the company misses not only the randomly entered users but also those who did not make the conversion, after a step from it (they put the goods in the basket and digressed to…
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What Is Closed-Loop Marketing?
The success of most companies depends on their knowledge of their consumer base. To create a successful advertising campaign, a business first has to gather and analyze data about the clients it plans to win over with its goods or services. On the top of all information collecting methods, resides closed-loop marketing. This approach has…