contextual (adjective, con-text-ual, \ kənˈtekstʃuəl \) marketing (noun, mar-ket-ing, \ ˈmɑːrkətɪŋ \)
Definition: Contextual Marketing is an online marketing subtype, which involves targeting separate online users with a specific advertisement that is based on their recent browsing experiences and search. The main objective of contextual marketing is presenting specially chosen ads to potential customers, in which they may see the products they are already interested in. This marketing technique may be implemented through various channels, for instance, search engines, electronic coupons (which can be distributed via mobile devices as well), social media, news websites, etc. Contextual marketing allows businesses to tie the ads to the users’ interests, thus making the marketing strategy less annoying or aggressive.
Contextual Marketing In a Sentence:
- Some users don’t realize this, but they stumble upon the goods they are interested in when seeing advertisements for a reason. This is called contextual marketing.
- Contextual marketing method will allow us to convert more potential clients into the regular ones.
- If you are implementing the contextual marketing strategy, you need to search for the new, creative distribution channels.
Synonyms and related words: behavioral targeting, computational marketing, pay-per-click marketing, mobile marketing, online marketing
