online (adjective, on-line, \ ˈɒːnlaɪn \) marketing (noun, mar-ket-ing, \ ˈmɑːrkɪtɪŋ \)
Definition: is a form of marketing that comprises marketing activities performed solely through Internet-related means. This marketing style employs various online advertising strategies to either drive consumers to a company’s website or its retail store. Methods used in online marketing include banner adverts, mailing list marketing, search engine marketing, social media marketing, and much more, with the specific choice depending on the preference of an organization and its target audience. An online marketing strategy is considered to be successful if a company can achieve a high visitor-to-consumer conversion rate.
In a Sentence:
- It’s about time that our management understood that in 2018 a business has to dedicate a serious amount of resources to online marketing in order to be successful.
- Out of all online marketing methods we’ve tried, SEO has proven to be the most efficient one.
- U-Call has recently hired a talented designer, who created a series of beautiful advertisement banners for their online marketing campaign.
Synonyms and related words: marketing, digital marketing, social media marketing, internet marketing, Web marketing