Category: Dictionary

Definition: Democratic Leadership [ˌdɛməˈkrætɪk ˈlidərˌʃɪp] is characterized by the distribution of power and authority among all the team. In a democratically-managed team, leadership functions are divided between employees and a leader, who is often seen as the most authoritative member of the team. Such an organization promotes bilateral interaction between the team and its leaders.…

Definition: [ˈvaɪrəl ˈmɑrkətɪŋ] is an impact on the target audience, the promotion of goods and services at the expense and by the forces of the target audience voluntarily (consciously or not consciously) involved in the dissemination of information on the subject of marketing. The essence of viral marketing is that advertising communication affects a person,…

Definition: [ˈbɪznɪs ˈpɑːtnəʃɪp] is the interaction of two or more legal or individual persons for a shared benefit, which is achieved by obtaining material goods. For the business partnership, the notion of commercial risk is also important. Any risk, just like profit, is divided by agreement among all participants. In the business partnership, there are…

Definition: [ˈɪnfluənsər ˈmɑrkətɪŋ] is the transmission of advertising messages not from the brand itself, but through well-known personalities who are the leaders of opinions for the target audience. This is a promising and effective strategy, and global brands are confident that this is the right investment of money. Increasing the activity of the blog and…

affiliate (noun, af-fil-i-ate, əˈfɪlieɪt ) marketing (noun, mar-ket-ing, ˈmɑːrkɪtɪŋ ) Definition: in eCommerce, is a form of marketing that comprises methods allowing a business to gain more in-depth market penetration by collaborating with websites aimed at specific Internet users groups. This marketing approach is beneficial for both parties, as a company can acquire new customers,…

Definition: [ˈhjuːmən ˈraɪts] are inherent privileges of every person, regardless of his/her nationality, domicile, sex, ethnicity, color, religion, language or any other characteristics. They are interrelated, interdependent, and indivisible. Universal human rights are often fixed and guaranteed by law in the form of treaties, customary international norms, general principles of legislation and other legal sources.…

Definition: [ˈmeɪ.trɪks ˌɔː.ɡən.aɪˈzeɪ.ʃən ˈstrʌktʃə(r)] is a type of organizational structure that promotes the horizontal movement of information and skills. This structure is commonly used in completing large projects or in the process of product development, taking workers with different functions to create a team without removing them from their static positions. In this type of…

Definition: [keɪs lɔː] is a specific system based on judicial precedent as the main legal source. It allows the court to fulfill the law-making function, both in the absence of a relevant law and in the presence of a norm, which is insufficiently precise or clear, for the implementation of judicial activity. Case law consists…

[bi2si ˈmɑrkətɪŋ] Definition: is the company’s activity aimed at interaction with the client as an end user, which includes a set of various measures and strategies. B2C marketing in a sentence: One of the newest technologies used in the B2C sphere is e-commerce tools. B2C marketing differs from B2B for a number of reasons, the most…

Definition: [pərˈmɪʃən ˈmɑrkətɪŋ] a term used in Internet marketing when potential customers are asked permission before showering advertising to them. This kind of marketing is used by some of the market participants who sell by e-mail, internet or telephone. Marketers are gradually coming to the realization that such an approach contributes to more effective use…