Push Marketing [pʊʃ ˈmɑːkɪtɪŋ] is intended to build a sales funnel with the help of a number of intermediaries.
In a Sentence
The manufacturer sells the Wholesaler Goods, and also provides discounts and promotional materials. The wholesaler sells the Retail to the Retailer, as well as transmits advertising materials and trains sales personnel.
Synonyms and related words: Pull Marketing, internet communication.
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