Pull Marketing [pʊl ˈmɑːkɪtɪŋ] implies ways to influence a potential buyer directly.
In a Sentence
The goods are quickly sold, if the Goods is not present, then the buyers require/order the Goods in Retail. Retail understands that it is possible to sell more of the Goods and requires it from Wholesaler, in turn, Wholesaler orders the Goods from the Producer.
Synonyms and related words: Push Marketing, internet communication.