Category: Marketing
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What is Article Marketing and 6 Steps How to Do It
The appearance of a new company on the Internet is a step towards business development, attracting new customers, increasing the number of sales and, as a result, increasing the profit. But one presence in the network is not enough – it requires competent promotion of the brand, the correct submission of information about the company,…
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What is Direct Marketing?
This term has been heard by all successful businessmen for several decades. Previously, this concept was associated with the promotion of goods by mail. However, at the moment, this sales tool has taken a solid place. Such a rise in popularity and demand of direct marketing campaigns is that the producer or person selling the…
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What Is Marketing Research?
Marketing research is a process that simply cannot be omitted. For any successful business, it is a foundation, an essential component that serves a number of various purposes. Marketing research is what helps business owners and their representatives make well-informed decisions. It may also help a business reach its full potential and always remain on…
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Defining Database Marketing and When Can It Be Used?
The expression “database marketing” is something inexplicable for a typical business owner. However, using and understanding this method could not only optimize the work of large firms but also increase the profitability of small businesses. Let’s assume that you are planning to open a new department or simply systematize the work of existing units. How…
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Remarketing: How Is It Useful for Small Businesses?
Remarketing is working with a “warm” audience that has already visited the site. Not using remarketing campaigns is a big mistake because the company misses not only the randomly entered users but also those who did not make the conversion, after a step from it (they put the goods in the basket and digressed to…
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What Is Closed-Loop Marketing?
The success of most companies depends on their knowledge of their consumer base. To create a successful advertising campaign, a business first has to gather and analyze data about the clients it plans to win over with its goods or services. On the top of all information collecting methods, resides closed-loop marketing. This approach has…
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What Is Brick and Mortar Marketing: Tradition versus Innovation
Despite the rapid development of online trade, many people still prefer walking around shopping centers. After all, on the shelves, an item could be touched, sniffed and visually evaluated for its value. Just imagine what difficulties you will encounter when trying to decide on buying a yacht or a car on your computer at home.…
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Defining Defensive Marketing
In today’s business environment, absolutely any company can be targeted by its competitors. Moreover, the attack can be both from the beginners who want to enter the market and the active players who are trying to strengthen their positions. At this point, it is advisable for the defensive marketing, since the main purpose of the…
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What is Brand Marketing?
Many companies, large and small, do not understand the important differences between the brand and the usual marketing. The difference between brand and marketing is misunderstood not only by company managers but even by many brand marketers. Marketing should be understood as a management process responsible for identifying, forecasting and satisfying consumer needs with benefits.…
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Evangelism Marketing: What is it, Strategy and Examples
Despite the fact that the word “evangelism” is closely bound with the Christian religion, it is widely used in the business vernacular. The thing is that this word originates from the Greek word “evangel” which means “good news.” Therefore, the business evangelist is a person that brings good news about the product to the people…